Giamaica, la strategia turistica di Bartlett
🇯🇲 Jamaica's Tourism Minister Edmund Bartlett has proposed a growth strategy for the travel industry focusing on diversifying demand, targeting visitors from the Middle East and Latin America, and reducing reliance on traditional markets. Enhancements in both digital and offline marketing, along with collaborations with airlines to improve connections and explore new routes, are pivotal to the strategy. This approach aims to fortify the sector amid global economic uncertainties and air transport challenges.
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