Simone Puorto

📈 Simone Puorto challenges the priority of improving website conversion rates, arguing that web users spend only 12% of their time on websites (eMarketer source). He suggests a radical uniformity in the user experience (UX) for the 700,000 hotels worldwide, proposing they use the same web and booking engine template to reduce cognitive load and mirror the consistency of platforms like Booking.com and Amazon, which dominate through reliable, albeit monotonous, UX.