marketing@hospite.it

🔎 The mystery guest profession originated in the 1940s in the United States for monitoring retail performance and has gained popularity in Europe and Italy in recent decades. The Italian standard UNI 11312-1:2017 outlines guidelines for covert auditing, while UNI 11312-2:2022 defines the competencies of professionals. Despite no official registry for mystery guests in Italy, the role is often part-time, with the potential for substantial but not full-time earnings. Hospite's Academy started in spring 2020, emphasizing ethical engagement without guaranteeing future employment. Co-founders Michele Prete and Nicola Bolzan have authored a book on the profession.

🎓 Approaching 2025, innovative training methods in the luxury sector include experiential training and on-the-job coaching, focusing on practical skills and soft skills development. Experiential training engages trainees in role play activities, aiming to reflect concepts in their work environment, backed by theorists like John Dewey, Kurt Lewin, and David Kolb. On-the-job coaching provides immediate, personalized feedback to improve professional and behavioral skills. These methods enhance engagement, individual focus, and rapid feedback implementation, crucial for luxury hospitality's continuous evolution and customer satisfaction. Author: Martina Dalla Vedova, Marketing Manager of Hospite S.r.l.