Francesco Ascalone, Posia Retreat & SPA | UNA Esperienze. Mosse strategiche
🏨 Francesco Ascalone has managed Posia Retreat & SPA | UNA Esperienze for about two years, a boutique hotel owned by a local family of building entrepreneurs. The hotel, targeting an upscale clientele aged 40 and above, opened at the end of April and plans to extend its season beyond the current October closing, moving next year's opening to March, already fully booked by Canadian groups. Main markets include France, the U.S., the U.K., Belgium, Spain, emerging Eastern European countries, and South America. Despite a decrease in German visitors, performance remains high with a 45% EBITDA and a 35% revenue increase anticipated this year. The hotel, with a limited number of rooms, relies on local clientele and events for profitability, with MICE events having tripled this year and expected to increase further.
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