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Lou Rondy

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D-EDGE ora disponibile su Oracle Cloud Marketplace

💻 D-EDGE's CRS is now on Oracle Cloud Marketplace, enhancing hotel operations through OPERA Cloud integration via OHIP. This facilitates streamlined onboarding and real-time data sync for hotels using Oracle Cloud Infrastructure. Tanya Pratt from Oracle highlights the benefits of improved operational efficiency. Léa Vernet of D-EDGE emphasizes the cloud-based agility and scalability for hoteliers. This collaboration showcases a commitment to delivering unique business solutions in the hospitality sector.
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D-EDGE presenta un CRM nativo per l’ospitalità per completare la sua visione di One-Stop-Shop

💻 D-EDGE CRM is designed to enhance hotel operations by boosting direct revenue and building guest loyalty. The solution automates and personalizes guest communications using AI, saving time and increasing upselling opportunities. By consolidating guest data, it enables targeted marketing campaigns. An integrated loyalty module allows hotels to create custom programs, fully synchronized with D-EDGE's Booking Engine, to boost direct bookings and enhance guest experience and performance.
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Come le esperienze di pagamento ottimizzate promuovono l’aumento delle entrate degli hotel

💳 Oggi, molti hotel utilizzano le soluzioni di pagamento D-EDGE per migliorare le performance aziendali. Questi sistemi ottimizzati impediscono l'abbandono delle prenotazioni e aumentano le conversioni delle prenotazioni dirette del 10-15%. L'offerta di opzioni di pagamento flessibili e un'esperienza di prenotazione più fluida sono particolarmente efficaci nell'ambiente "mobile-first". Le migliori pratiche identificate hanno dimostrato di migliorare l'interazione con gli ospiti e favorire la crescita.
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Massimizzare le prenotazioni dirette: come D-EDGE ha trasformato la strategia digitale del The Sukhothai Bangkok

🏥 The Sukhothai hotel attributes its success to a tight strategic collaboration with D-EDGE, leveraging frequent performance assessments and planning sessions to align hotel business goals with digital marketing efforts. This partnership enabled timely promotions, catering to customer needs at every journey stage, and fostering a deeper brand connection – showcased by the strategic promotion of the new Sukhothai Spa through targeted search and display ads, utilizing fresh spa imagery for enhanced visibility and engagement in Performance Max campaigns.
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Come prevenire i no-show e le cancellazioni dell’ultimo minuto negli hotel?

🎃 Frequent, personalized communication reduces hotel no-shows and last-minute cancellations. Three well-timed reminders—booking confirmation, pre-arrival (3-7 days before check-in), and same-day reminders—are recommended. Automated messages can confirm arrivals, aiding in efficient room allocation. A reliable hotel CRM, like D-EDGE's integration with LoungeUp, allows for creation and automation of emails with reminders, promotions, and local attractions, centralizing guest experience management.
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Il GDS: un canale di distribuzione ad alte prestazioni che troppi hotel trascurano

💸 Albergatori highlight GDS (Global Distribution System) suitability varies; useful for business hotels, less for 'business leisure'. Magali of Evergreen Laurel Hotel sees GDS as essential for business hotels. Julia of Platzl Hotel criticizes the GDS for being outdated since the 1980s, with limitations in descriptions, images, and reliance on third-parties for rate uploads and profile management. GDS payment structures are complex and costs include transaction fees, settlement charges, and marketing costs. GDS can yield higher ADRs (Average Daily Rates) than other channels and has lower relative costs compared to OTA (Online Travel Agency) commissions, which can reach 28%. OTAs may attract price-sensitive travelers prone to negative reviews. Hoteliers should assess if GDS aligns with their business mix and market impact before inclusion.
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