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Laura Alese - Federturismo Confindustria

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Forrester Research: nei prossimi 4 anni il mercato globale dei viaggi crescerà più velocemente dell’economia mondiale

🏖️ Forrester Research predicts the global travel market will grow at a 6% compound annual growth rate (CAGR) from 2024 to 2028, outpacing the world economy. Global travel spending is projected to exceed 2019 levels, reaching over $2 trillion in 2024. The United States and Europe drive this growth, aided by rising middle classes in India, Indonesia, the Philippines, and Vietnam. International travel is expected to return to pre-pandemic levels by 2025, while the growth of online travel agencies (OTAs) is highlighted, with seven major OTAs accounting for nearly 46% of global online travel spending in 2024, up from 40% in 2022. The United Kingdom leads in online travel expenditure with 71%, followed by China and Australia. In key markets, travel spending accounts for up to 6.5% and 6.2% of total household consumption in the UK and the US/Germany, respectively. The U.S. remains the largest travel market, with spending predicted to reach $650 billion by 2028, up from $566 billion. The travel market in China is expected to recover to 99% of pre-pandemic levels by 2026, marking a significant rebound, while the UK is the second-largest European travel market, projected at $77 billion in 2024.
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Bain &Company: buone le prospettive per il trasporto aereo

✈ Global air transport is set for a "remarkable" recovery with demand measured in revenue passenger kilometers (Rpk) poised to exceed 2019 totals. Already exceeding pre-pandemic levels in the first quarter of 2023, Rpk is predicted to reach 11.4 trillion by 2030, a 136% jump from 2019. North America forecasts a 3% demand increase by 2030, potentially adding $4 billion in revenue, while Europe expects a 1% rise, yielding over $1 billion in new revenue. Southern European countries like Turkey, Spain, and Italy will lead this growth. Asia's intraregional demand is projected to grow by 55% from 2019 to 2030, despite a downward revision by 5% due to subpar economic performance, especially in Northeast Asia and China's domestic flights. For more information, visit www.bain.com.
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YouGov: si cercano informazioni online ma si prenota anche in agenzia

🌍 YouGov research shows 73% of Italians search online for vacation planning, especially those aged 45-54. Younger Italians, aged 25-34, favor social networks for influencer and creator content. 22% book over 3 months in advance; likewise, 11 million use travel agencies, seeking shareable experiences and responsible companies. Most Italians eye Central Southern Europe for holidays, with Italy retaining appeal. Over 55s prefer travel agencies for booking vacations.
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Phocuswright: in crescita le prenotazioni di viaggio sino al 2026

🏆 Travel bookings are projected to grow until 2026, reaching nearly $2 trillion value with a 6-10% annual increase, exceeding annual gross revenues of $1.8 trillion. Online reservations, growing by 10%, are expected to account for 65% of the total market in 2026, up from 61% in 2023. The U.S., China, Japan, and Germany will remain top travel markets, with the UK surpassing France by 2025. In 2023, gross bookings saw a +24% increase, with $1.5 trillion spent on various travel services.
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Ayden: l’importanza dell’esperienza di pagamento nel settore dell’ hospitality

💳 Adyen's Index Hospitality Report 2024 shows 38% of consumers abandoned booking due to preferred payment method unavailability. 71% of hospitality businesses acknowledge the need for diverse payment options. Key trends include: 53% consumers value payment options variety, 49% say more options would increase spending, 67% find free cancellation within 24-48 hours critical, and payment issues deter guest return, with problems like card rejection or mischarges (9%), phone data sharing (9%), delays in charges/refunds (5%), and errors causing extra payments (9%).
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Turismo all’aria aperta, ecco il bando Mitur da oltre 32 milioni di euro per le aree di sosta

🏖️ The Italian Ministry of Tourism released guidelines for allocating €32,870,000 towards creating and upgrading temporary tourist rest areas. Aimed at boosting outdoor tourism, the measure targets Italian municipalities with a population under 20,000 or those hosting large events or near historic/UNESCO sites. Funding covers up to 80% of admissible expenses, with a maximum of €6,000 per new rest area pitch and €3,600 for upgrades. Maximum funding per project is €400,000 for new areas and €240,000 for refurbishments. Projects must complete by June 30, 2026, with applications submitted within 30 days post the 60-day notice on the ministry's website.
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Il Salone Nautico Internazionale di Genova chiude con 120.864 Visitatori, + 2,19% rispetto al 2023

🚢 The 64th Genoa International Boat Show concluded with 120,864 visitors, marking a 2.19% increase over 2023, despite bad weather on the last day. The event showcased 1,052 brands and 1,030 boats over 220,000 square meters, with 85% outdoor spaces. Sea trials grew by 24%, with 3,855 outings. Over 100 novelties, including 30 premieres, were featured alongside 125 conferences and workshops. Press attendance rose by 1.58%, with 1,154 journalists and 2,416 articles published during the event. Regulatory updates to support the nautical sector were presented. High-profile visitors included Senate President Ignazio La Russa and other ministers. The next edition is set for September 18-23, 2025.
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PUBBLICATO IN GAZZETTA UFFICIALE IL REGOLAMENTO DI ATTUAZIONE DEL CODICE DELLA NAUTICA,Pubblicato in Gazzetta Ufficiale il Regolamento di attuazione del Codice della Nautica, PUBBLICATO IN GAZZETTA UFFICIALE IL REGOLAMENTO DI ATTUAZIONE DEL CODICE DELLA N

🚢 The Italian Official Gazette No. 222 published the implementation regulation of the recreational boating code, awaited for four and a half years. It activates reforms for the boating sector, including significant simplifications. The regulation required the coordinated signature of 14 Ministers, with contributions from Confindustria Nautica towards easing processes for companies and users. It addresses small boating and superyachts, covering registration, mooring, safety equipment, and introduces a long-awaited boating license for 16-year-olds. For more details: www.confindustrianautica.net.
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UNWTO: nei primi sette mesi del 2024 sono stati quasi 800 milioni i viaggiatori

🏖️ Nearly 790 million tourists traveled internationally in the first seven months of 2024, an 11% increase from 2023, reaching 96% of pre-pandemic levels. Europe and the Americas recovered 99% and 97% of pre-Covid arrivals, respectively. The Middle East saw the strongest relative growth, with international arrivals up 26% from 2019 levels. 67 out of 120 destinations reported recovery to 2019 arrival numbers by mid-2024. Notable increases in tourism revenue include Albania (+128%) and Serbia (+126%) compared to the same period in 2019. International tourism export revenues hit $1.8 trillion in 2023, with the direct GDP contribution from tourism reaching $3.4 trillion, or 3% of global GDP. United Nations tourism confidence index reflects positive expectations for tourism performance in late 2024.
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Mitur/Enit: ad agosto le prenotazioni degli affitti brevi attraverso le OTA superano gli hotel

🏖️ L'Italia registra un tasso di prenotazione online del 39%, secondo al Mediterraneo. Le destinazioni più popolari: località lacuali/balneari (50%), termali (46%), montane (44%). Affitti brevi tramite OTA preferiti al 42%, con prezzo medio di soggiorno a 160€, inferiore alla media e in aumento del 3%. Le località balneari di Abruzzo (65%) ed Emilia-Romagna (61%) guidano le prenotazioni OTA, superando la media nazionale (50%). Sardegna presenta il prezzo medio più alto (256€). A agosto, calo prenotazioni aeree del 3% rispetto al 2023, con aumento domestico del 12%, USA (12%) e Roma (34%) principali mercati e hub. Permanenza media in Italia: 8,4 notti; europei (6-7 notti), USA (11 notti), italiani (6,9 notti). Bandiera blu 2024, Gallipoli la più ricercata (132mila ricerche), Budoni (+49% vs '23).
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