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Laura Alese - Federturismo Confindustria

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Spiagge.it: le spiagge sono sempre più digitalizzate

🌊 Spiagge.it reports a 50% increase in online beach service bookings in Italy, with over 2,000 affiliated beach facilities. Expanding to France with 30 facilities on Plages.fr in 2024, the digitalization of the beach sector is estimated to yield a €50 million turnover in 2024, following a three-year growth trend. In 2020, only 3% of Italian beach businesses used management software; by 2024, a third of 7,000 firms adopted it, with a 30% year-on-year increase. Regional leaders in digitalization are Friuli (72%), Veneto (64%), and Puglia (43%). Calabria's beach facilities saw a 20% digital growth from 2023 to 2024. Sardegna leads in the 2024 growth rate at 58%, with Puglia and Lazio (+41%) and Toscana (+36%). Foreign tourist online bookings account for 21%, with Friuli Venezia Giulia (41%), Campania (36%), Sardegna, and Veneto (21%) receiving the most demand.
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WTTC: i viaggi d’affari raggiungeranno i livelli pre pandemici prima del previsto

💸 Business travel is expected to surpass pre-pandemic levels in 2024, achieving a record $1.5 trillion, with a 6.2% growth over 2019. Leisure travel was down by 2.9% from 2019, while business travel was at -5.4% last year. In the US, business travel spending is projected to hit $472 billion, 13.4% above the 2019 record. China's business travel spending is anticipated to grow by 13.1% to nearly $211 billion. Germany nearly matches its 2019 peak with an estimated $87.5 billion, while the UK and France are expected to reach historic highs with $84.1 billion and $42.1 billion, respectively. These increases align with the global recovery of economies post-pandemic and the growth of bleisure travel, combining business trips with personal vacations.
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ASTRONAUTI MISSIONE AX-3 IN VIAGGIO CON FRECCIAROSSA

🛩 Trenitalia's Frecciarossa and the Italian Air Force promote sustainable travel with the "Insieme per il futuro" initiative. The international crew of Axiom Space's Mission Ax-3 boarded the Frecciarossa high-speed train on October 9 at Rome Termini Station for their Post Flight Tour. Frecciarossa 1000, the world's first high-speed train with an Environmental Product Declaration (EPD), uses technologies that reduce energy consumption by up to 30% compared to previous models. The new Frecciarossa trains have a 97.1% recyclability rate. Colonel Walter Villadei, an astronaut with the Italian Air Force, spent 21 days in orbit conducting significant scientific experiments, reinforcing Italy's role in space exploration.
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La Presidente Lalli interviene al TTG al convegno “Turismo Italiae, oltre la Competizione: dialoghi aperti tra le associazioni”

📍 On October 9, at the TTG Travel Experience in Rimini, the conference "Turismo Italiae, beyond Competition: open dialogues between associations" took place. It was moderated by Edoardo Colombo, President of Turismi.ai and Turismo Italiae. Attendees included Marina Lalli, President of Federturismo Confindustria; Alberto Corti of Confcommercio-Imprese per l’Italia; Carlotta Ferrari, President of Convention Bureau Italia; and Andrea Babbi, President of AS.TU.NA. (Nautical Tourism Association) and Vice President of Fiavet. The goal is to foster the development of the Italian tourism ecosystem, focusing on quality, sustainability, and accessibility. Marina Lalli emphasized the need for associations to work together cohesively and called for industry-wide strategies to overcome seasonality and improve service culture.
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TRENITALIA, TTG 2024: PRESENTATA LA NUOVA EDIZIONE DEL TRAVEL BOOK BORGHI DEL REGIONALE IN COLLABORAZIONE CON L’ASSOCIAZIONE “I BORGHI PIU’ BELLI D’ITALIA”

🏖 At TTG 2024, Italy's premier international tourism fair, the new edition of the travel book "Borghi del Regionale" was revealed, highlighting its collaboration with "I Borghi più belli d’Italia". The project promotes sustainable tourism and the appreciation of Italy's small historic and cultural villages, with seven new additions accessible through Treno+Link solutions: Deiva Marina, Diano Castello, Borgo Valsugana, Palmanova, Cisternino, Tropea, Gerace, and Militello in Val di Catania. This intermodal transport integration facilitates eco-friendly travel and is available digitally on Trenitalia.com.
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Turismi.AI annuncia al TTG di Rimini il Premio Speciale per l’Innovazione nel Turismo nell’ambito di 2031

🏖️ Turismi.AI announced the Special Turismi.AI Award at the TTG Travel Experience in Rimini, recognizing innovative startups and companies within the tourism sector. The award, part of 2031's main Italian innovation platform, will be given for the first time to those enhancing traveler experiences and promoting sustainability. Edoardo Colombo, president of Turismi.AI, highlighted the importance of AI in transforming tourism. Turismi.AI also revealed a strategic partnership with Savona, aiming to become the Italian Capital of Culture 2027 by using AI to boost its tourism.
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Turismo, Santanchè: “Orgogliosi di ospitare WTTC 2025, accendiamo riflettori su settore”

📍 The World Travel and Tourism Council's global summit will be hosted in Rome in 2025. This follows up the second International Tourism Forum and the first-ever G7 dedicated to the sector. Italian Minister of Tourism, Daniela Santanchè, remarked on the summit's conclusion in Perth (October 8-10, 2024) and emphasized the event's importance for both Italian and international tourism industries. For more details, visit www.ministero.gov.it.
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Banca d’Italia: a luglio la spesa dei viaggiatori stranieri in Italia è cresciuta dell’1%

🏖️ In July, Italy's tourism balance of payments showed a surplus of €4.1 billion, consistent with July 2023. Foreign travelers spent €7.5 billion in Italy, up 1%, while Italian travelers abroad spent €3.3 billion, up 4%. From January to July 2024, tourism revenues and expenditures both increased by 9.6% over the same period in 2023. EU tourists' spending in Italy rose by 13%, while Italian spending abroad grew by 7% in EU destinations and 6% in non-EU destinations. (Source: www.bancaditalia.it)
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ENDU/Destination Italia: in Italia il turismo sportivo genera 7,5 miliardi

🏅 La piattaforma italiana ENDU ha rivelato, in collaborazione con Destination Italia, dati sui trend del turismo sportivo iniziando una survey nel luglio del 2024. L'indagine ha evidenziato che il 64,8% dei viaggiatori si sposta in famiglia, il 23,5% con amici, e solo il 6,5% viaggia da solo, con una compagnia media di 2-3 persone. Il 78% ritiene che le esperienze sportive influenzino molto la scelta della destinazione vacanze. In Italia, il turismo legato agli eventi di massa produce un indotto di 7,5 miliardi di euro, con altri 4,5 miliardi generati dal cicloturismo. La corsa è la disciplina più popolare (39%), generando un indotto di 120 milioni da circa 30 eventi. Il 63,4% desidera cambiare meta per ogni vacanza.
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FIAB-Federazione Italiana Ambiente e Bicicletta e Active Italy: l’Italia è la destinazione più richiesta per le vacanze in bicicletta

🚲 Italy is the top requested destination for bicycle vacations in 2024, as revealed by "State of the Cycling Tour Operators Industry 2024," conducted among 245 operators, 69% European. The cycle tourism market saw a 66% growth in turnover in 2023, with 68% expecting higher revenues in 2024. The average trip lasts 4-8 days, costing €128 in Europe and €214 outside. U.S. tourists lead (29%), followed by Germany (16%) and the UK (13%). Preferred accommodations are 3-star hotels (74%), with top activities being city visits (83%) and nature sites (68%). Key challenges include inflation, promotion, seasonality (46%), staffing shortages (32%), and technological upgrades (21%). The e-bike trend is growing, with 51% acknowledging its expanding market influence.
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