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Laura Alese - Federturismo Confindustria

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Coldiretti/Ixè/ISTAT/Campagna amica Terranostra: sempre più italiani scelgono giugno e settembre per andare in vacanza

🏖️ In 10 years, holidaymakers choosing June or September for vacations tripled to nearly 15 million, with June tourists increasing from 2.5 to 6.8 million and those in September from 3.8 to 8 million. Agritourism in Italy saw over 11 million stays in 26,000 facilities in summer 2024, supported by wine, beer, and olive oil tourism trends. Eco-holidays doubled to 25% in a decade. Coldiretti/Ixè analysis shows Italy's agritourism businesses nearly doubled since 2014 (+84%) to 25,849, with a production value of €1.5 billion and 15.5 million presences in 2023, 58% foreigners. Average stay is 3.8 days, with foreigners staying longer (4.6 days) than Italians (3.1 days). Italians spend approximately €10 billion on food during holidays, and "root tourism" affects 60%, highlighting family origins and combating depopulation.
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Assaeroporti: salgono del +11,6% i passeggeri negli aeroporti nei primi sette mesi del 2024

🛫 Assaeroporti reported over 147 million passengers in the first eight months of 2024, marking an 11.6% increase compared to the same period in 2023, and a 12% increase compared to January-August 2019. Air movements rose by 8.3% to 1.1 million. In August alone, Italian airports saw traffic exceed 23.5 million passengers, up 10.6% from the previous year. Notable airports include Catania (1.2 million passengers, +21%), Bologna (1.1 million, +5.6%), Bari (over 827,000, +16%), and Cagliari (650,000, +9%).
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IATA: in agosto la domanda per i viaggi aerei internazionali cresce dell’8,6%

🏆 In August, passenger-kilometer demand grew by 8.6% over the same month in 2023. Total capacity (ASK) increased by 6.5%, with a load factor reaching a record 86.2% (+1.6ppt over August 2023). International demand soared by 10.6% with capacity up by 10.1%, and load factor rose to 85.7% (+0.4ppt). Domestic demand saw a 5.6% rise, capacity a 1.2% increase, and load factor at 86.9% (+3.6ppt). European carriers experienced a 9.1% demand hike, capacity growth of 8.5%, and load factor at 87.2% (+0.5ppt). The Europe-Asia route led the growth but remained below 2019's peak. For more details: www.iata.org.
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Booking: viaggi in solitaria sempre più richiesti dagli italiani e dalle coppie

🌍 In Italy, 56% of couples express a desire for solo vacations to avoid family arguments and have travel freedom, with 56% of divorced individuals echoing this sentiment. Scotland's west coast (51%), Reykjavik (45%), and Osaka (34%) are top destinations. Men (66%) are more likely than women (61%) to plan solo trips, especially following a breakup (25% vs. 22%). Over 1 in 7 Italians prefer more luxurious holidays than their peers, with 29% willing to spend over €1000 on a solo trip, favoring a one-week duration (41%). B&Bs are the accommodation of choice for 34%, while competitive flight deals (50%) and easy booking (34%) are key for travel planning.
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WTTC: nonostante una forte ripresa del turismo, per le donne e i giovani le condizioni di lavoro rimangono difficili

🏖 Nearly 70 million tourism workers lost jobs during the pandemic, with women and youth hit hardest. By 2022, the sector employed 42 million women (-13% from 2019's 48.4 million) and over 16 million youth (-15% from 19 million in 2019). In 2023, the travel and tourism sector's contribution to GDP increased by 29.1% over pre-Covid levels, exceeding the global average by 4.1%. Yet, women and youth are more likely to be in informal, part-time, or low-wage roles, lacking security or growth potential.
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SumUp: le transazioni di pagamenti cashless crescono del 24,5%

🏖 Osservatorio Turismo Internazionale Cashless 2024 reports cashless transactions in tourism sector up by +24.5% in summer 2024, but international card usage dropped -10% from the previous year to 15%. Top cashless spending tourists hail from the USA (13.9%), UK (10.3%), France (10.2%), with nearly 1 in 10 international card transactions over 100 euros, compared to 3.3% for Italian cards. High spending (over 200 euros) is 3.8% for international cards versus 1% for Italian. Ancona leads the growth in cashless payments with +76.4%, followed by Piacenza (+42.1%) and Rovigo (+39.1%).
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AirHelp: aumentano i voli, ma anche i ritardi

🛫 Over 45% of flights from Italy between June and August experienced issues, affecting more than 928,000 travelers. During the summer, over 32 million passengers flew from Italian airports, a 3.2% increase from the previous year. Out of 213,834 total flights, 97,581 faced disruptions. Across Europe, over 38% of flights were delayed or canceled, impacting over 7.4 million passengers eligible for compensation. Globally, the number of passengers affected by flight problems reached 12.8 million. London Heathrow saw the most affected passengers in Europe with 263,000, followed by Frankfurt (249,000) and Paris Charles de Gaulle (245,000). In Italy, Rome Fiumicino had over 218,000 affected passengers, Milan Malpensa (133,000), and Bergamo Orio al Serio (79,000). Under EC261/2004 and UK261, passengers can receive compensation between €250-€600 for delays over 3 hours, cancellations, or denied boarding.
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Forrester Research: nei prossimi 4 anni il mercato globale dei viaggi crescerà più velocemente dell’economia mondiale

🏖️ Forrester Research predicts the global travel market will grow at a 6% compound annual growth rate (CAGR) from 2024 to 2028, outpacing the world economy. Global travel spending is projected to exceed 2019 levels, reaching over $2 trillion in 2024. The United States and Europe drive this growth, aided by rising middle classes in India, Indonesia, the Philippines, and Vietnam. International travel is expected to return to pre-pandemic levels by 2025, while the growth of online travel agencies (OTAs) is highlighted, with seven major OTAs accounting for nearly 46% of global online travel spending in 2024, up from 40% in 2022. The United Kingdom leads in online travel expenditure with 71%, followed by China and Australia. In key markets, travel spending accounts for up to 6.5% and 6.2% of total household consumption in the UK and the US/Germany, respectively. The U.S. remains the largest travel market, with spending predicted to reach $650 billion by 2028, up from $566 billion. The travel market in China is expected to recover to 99% of pre-pandemic levels by 2026, marking a significant rebound, while the UK is the second-largest European travel market, projected at $77 billion in 2024.
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Bain &Company: buone le prospettive per il trasporto aereo

✈ Global air transport is set for a "remarkable" recovery with demand measured in revenue passenger kilometers (Rpk) poised to exceed 2019 totals. Already exceeding pre-pandemic levels in the first quarter of 2023, Rpk is predicted to reach 11.4 trillion by 2030, a 136% jump from 2019. North America forecasts a 3% demand increase by 2030, potentially adding $4 billion in revenue, while Europe expects a 1% rise, yielding over $1 billion in new revenue. Southern European countries like Turkey, Spain, and Italy will lead this growth. Asia's intraregional demand is projected to grow by 55% from 2019 to 2030, despite a downward revision by 5% due to subpar economic performance, especially in Northeast Asia and China's domestic flights. For more information, visit www.bain.com.
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YouGov: si cercano informazioni online ma si prenota anche in agenzia

🌍 YouGov research shows 73% of Italians search online for vacation planning, especially those aged 45-54. Younger Italians, aged 25-34, favor social networks for influencer and creator content. 22% book over 3 months in advance; likewise, 11 million use travel agencies, seeking shareable experiences and responsible companies. Most Italians eye Central Southern Europe for holidays, with Italy retaining appeal. Over 55s prefer travel agencies for booking vacations.
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