Sojern: per Natale gli italiani preferiscono i viaggi su strada
💰 Domestic flight booking intentions for Christmas in Italy decreased by 39% compared to 2023, while bookings from continental travelers to Italy by air dropped by 14%. Internals flights hold the largest market share at 19.4%, with the United States representing the second-largest tourist market at 17.7%, followed by the UK at 9.5%. Top cities for hotel stays are Rome (48.4%), Milan, Florence, and Venice. Italians will spend an average of 843 euros on Christmas travel and 525 euros on entertainment and experiences. 📉
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