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Laura Alese - Federturismo Confindustria

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Eccia/Global Wellness Institute/: il turismo sostenibile e di alta gamma è in continua crescita

🏖️ Italy's high-end sustainable tourism marked 215 million tourist presences and a spend of €62 billion. In August, foreign visitors accounted for 40 million presences and over €6.5 billion in turnover. Luxury tourism comprises a quarter of the country's total tourism expenditure (around €25 billion) and reaches €170 billion in Europe, with an unexpressed potential of up to €520 billion as per Eccia. Wellness tourism thrives with a projected annual growth rate of 16.6% until 2027, totaling a market value of $1 trillion globally, €285 billion in Europe, and $16 billion in Italy. Italy's wellness industry saw growth from $7.5 billion in 2020 to $15.7 billion in 2022, a 45% annual increase. Cyclotourism surged to 7.5 million biking tourists in 2023, generating €9.4 billion, up from 6.3 million bikers and €7.4 billion in 2022, growing 30-35% annually.
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eDreams ODIGEO: per il 2025 è Tokyo la città più ricercata dopo Parigi

🏠 eDreams ODIGEO's 2024 report highlights travel trends for 2024 and 2025. Europeans favor their own continent for 2025 trips, while America and Asia also rank in the top 10 searches. Paris, with a 62% booking increase in 2024 thanks to the Olympics, and Tokyo, hosting the 2025 World Athletics Championships with a 135% search increase, lead the destinations. For 2024, 64% of Italian travelers chose international short to medium-haul flights, 23% domestic flights, and 13% intercontinental. Rome, influenced by the Jubilee, saw a 16% year-on-year search increase and is 4th in 2025 bookings. In 2024, French, Spanish, and German tourists dominated Italian vacation bookings with 25%, 21%, and 18% respectively. Social media platforms like TikTok, Instagram, and Pinterest significantly influenced destination choices. Music tourism also impacted global economies, with events like Oasis' reunion spiking Manchester searches by 700%.
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Car Trawler/IATA: incremento dei ricavi ancillary per le compagnie aeree ma non in modo uguale

✈ In 2023, airlines' ancillary revenues shattered the 2019 record with $117.9 billion, compared to $109.5 billion. Projections for 2024 by CarTrawler suggest a jump to $148.4 billion, accounting for 14.9% of airline revenues. Individual carriers see ancillary revenue ranging from 2% to 56.4%. The IATA forecasts a 9.7% rise in carrier revenues to $996 billion in 2024, while CarTrawler estimates a nearly 20% increase in ancillary revenues. Yet, only 45% of tickets issued are without ancillary services, indicating over half of travelers purchase extras.
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Expedia, Hotels(.com) e Vrbo: otto le tendenze di viaggio nel 2025

📅 Expedia Group's "Unpack ’25 Report" reveals travel trends for 2025, highlighting a 63% interest in "detour destinations" like Reims, Brescia, and Cozumel. Travel souvenirs shift to local foods, with 44% bringing home edible items. Gen Z prefers all-inclusive resorts, with 42% favoring them. Positive hotel dining reviews on Hotels(.com) increased by 40% year-on-year. Jomo-style travel gains popularity, with a focus on private rural vacation homes for natural phenomena, with 61% wanting to witness the aurora borealis. Set-jetting, influenced by shows like "Emily in Paris," sees a 30% rise in Dubai interest. Half of consumers admit social media impacts travel desires, with complexity deterring bookings. 📅
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Google/Deloitte: nel 2040 domineranno i turisti provenienti dall’India

🌍 By 2040, India, China, and the United States will dominate the global tourism market, with international travelers expected to reach 2.4 billion, a 60% increase from today. Indian travelers will quintuple over the next 15 years, typically booking international flights under 50 days in advance. The U.S. will continue to hold up to 40% of the travel market, with 78% of Americans willing to pay more for well-known travel brands. Spain is set to overtake France as the most visited country, with Mexico and Middle Eastern destinations like the UAE and Saudi Arabia, featuring projects like Neom and Expo 2030, also rising in popularity.
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Unioncamere/Isnart/Associazione Mirabilia Network/Camere di commercio Campania, Basilicata e Puglia: aree interne in crescita del circa 7%

🏖 Between 2019 and 2023, Italy's inner areas saw a tourist arrival growth of 6.9%, outpacing the country's average of 1.3%, with tourists staying an average of 4 nights instead of 3. The Via Appia, now a UNESCO World Heritage site, is at the heart of a new tourism project involving 89 municipalities across Lazio, Campania, Basilicata, and Puglia. Targeting millennials (46.4%), graduates (52.4%) with good spending capacity, the project aims to attract tourists interested in sustainability and environmental heritage. International visitors, up by 45% in 2023, are drawn to the country's historical and artistic heritage and sustainable tourism offerings.
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SULLA FRECCIA DI NOVEMBRE IL TALENTO DI LAURA PAUSINI

🎤 Laura Pausini, Italian Grammy Award winner and one of the 25 most influential women of 2024 by People's Iberian edition, covers Freccia's November issue. The star concludes her world tour on December 31 in Messina. Turin's Egyptian Museum reopens Ellesiya's rock temple on November 20, free thanks to FS Italiane. A/R Andata e racconto literary contest winners, for authors aged 16+, include Flavia Forestieri, Jacopo Milani, and Carlo Junior Desgro. Interviews feature Robert Plant and his Frecciarossa journey, Malika Ayane's live series ending in Naples on December 3, and Alessandro Cattelan discussing upcoming projects including hosting Sanremo Giovani. Freccia magazine, available digitally on FS Italiane and in print on Trenitalia's Frecce trains, FRECCIALounge, and FRECCIA clubs.
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Grand View Research/PhoCusWright/PhocusWire/McKinsey: crescita costante del mercato dell’Intelligenza Artificiale sino al 2030

🏖 Global Artificial Intelligence in tourism market expected to reach $5.2 billion by 2030, with a CAGR of 16.3% from 2023 to 2030 (Grand View Research). AI adoption has increased by 57% from 2022 to 2023 (Deloitte Insights, 2024). 71% of travelers expect personalized services such as trip suggestions based on previous preferences (PhoCusWright, 2024). 33% of tourism companies implemented AI chatbots for real-time customer support (Phocuswire AI Survey, 2024). AI adoption could reduce operational costs by up to 30%, allowing human resource reallocation to strategic roles (McKinsey & Company).
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Trademark Italia/Italian Hotel Monitor: nel terzo trimestre del 2024 negli alberghi italiani cresce l’occupazione e il prezzo medio camera

🏠 Italian Hotel Monitor data for Q3 2024 shows the Italian tourism industry recording positive outcomes, with room occupation increasing from 78.3% to 78.7%, and average room prices jumping from 140.15€ to 151.47€ (+8.1%). The rise is attributed to a resurgence in business tourism and a surge in international visitors, notably from the U.S. Luxury and premium accommodations are in high demand among these tourists. Comparing with 2023, the upscale (4-star) sector saw ADR rise by +6.7% and R.O. by +0.6 points, while luxury (5-star) enjoyed ADR growth of +8.2% and R.O. increase of +1.4 points. The midscale (3-star) segment also noted nearly a ten-point price hike (+9.7%) and a +0.2 point R.O. uplift. Among 39 monitored cities, 32 surpassed the 70% room occupation rate, with Rimini leading at 89.3%. Venice remains the most expensive city with an average room price of 262.92€, a +6.9% increase from the previous year.
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Assaeroporti: quasi 170 milioni i passeggeri negli aeroporti nei primi nove mesi del 2024

✈ Assaeroporti reported double-digit growth in Italian airport passenger traffic with a +10.6% increase in September, totaling nearly 22 million passengers. Fiumicino led with over an 18% surge, while Malpensa stayed below 10%. The first nine months of 2024 saw passenger movement nearing 170 million, marking an increase of over 11 percentage points across the peninsula.
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