Omnio: dai viaggi in solitaria alle località di nicchia, le ultime tendenze di viaggio
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60% of travelers plan to visit major cities in 2025, with Italians at 70%, and Gen Z at 74%. Omio's 2024 bookings for capitals increased by 51% for multimodal reservations. Solo travel is on the rise, with 30% of men and 23% of women globally, and 22% of male vs. 18% female travelers in Italy considering solo trips in 2025. Over 25% of Italian respondents plan to spend more than €2,000 on international travel. Language barriers and unfamiliar transport companies stress 29% of travelers globally, rising to 36% among Italians. In 2025, 44% will rely on AI for travel planning, up from 27% in 2024. The preference for high season travel in June-August remains strong, with 76% favoring it in 2025. 42% of Omio's summer bookings are for these months. Italian travelers' use of AI for destination suggestions could rise to 32% in 2025, with 45% planning to use AI for travel booking, an increase from 24% in 2024. Sustainable travel is important to 68% of Italians, with Gen Z at 71%, aligning with global trends towards minimizing negative impacts.
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