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Laura Alese - Federturismo Confindustria

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Expedia, Hotels(.com) e Vrbo: otto le tendenze di viaggio nel 2025

📅 Expedia Group's "Unpack ’25 Report" reveals travel trends for 2025, highlighting a 63% interest in "detour destinations" like Reims, Brescia, and Cozumel. Travel souvenirs shift to local foods, with 44% bringing home edible items. Gen Z prefers all-inclusive resorts, with 42% favoring them. Positive hotel dining reviews on Hotels(.com) increased by 40% year-on-year. Jomo-style travel gains popularity, with a focus on private rural vacation homes for natural phenomena, with 61% wanting to witness the aurora borealis. Set-jetting, influenced by shows like "Emily in Paris," sees a 30% rise in Dubai interest. Half of consumers admit social media impacts travel desires, with complexity deterring bookings. ????
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Google/Deloitte: nel 2040 domineranno i turisti provenienti dall’India

🌍 By 2040, India, China, and the United States will dominate the global tourism market, with international travelers expected to reach 2.4 billion, a 60% increase from today. Indian travelers will quintuple over the next 15 years, typically booking international flights under 50 days in advance. The U.S. will continue to hold up to 40% of the travel market, with 78% of Americans willing to pay more for well-known travel brands. Spain is set to overtake France as the most visited country, with Mexico and Middle Eastern destinations like the UAE and Saudi Arabia, featuring projects like Neom and Expo 2030, also rising in popularity.
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Unioncamere/Isnart/Associazione Mirabilia Network/Camere di commercio Campania, Basilicata e Puglia: aree interne in crescita del circa 7%

🏖 Between 2019 and 2023, Italy's inner areas saw a tourist arrival growth of 6.9%, outpacing the country's average of 1.3%, with tourists staying an average of 4 nights instead of 3. The Via Appia, now a UNESCO World Heritage site, is at the heart of a new tourism project involving 89 municipalities across Lazio, Campania, Basilicata, and Puglia. Targeting millennials (46.4%), graduates (52.4%) with good spending capacity, the project aims to attract tourists interested in sustainability and environmental heritage. International visitors, up by 45% in 2023, are drawn to the country's historical and artistic heritage and sustainable tourism offerings.
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SULLA FRECCIA DI NOVEMBRE IL TALENTO DI LAURA PAUSINI

🎤 Laura Pausini, Italian Grammy Award winner and one of the 25 most influential women of 2024 by People's Iberian edition, covers Freccia's November issue. The star concludes her world tour on December 31 in Messina. Turin's Egyptian Museum reopens Ellesiya's rock temple on November 20, free thanks to FS Italiane. A/R Andata e racconto literary contest winners, for authors aged 16+, include Flavia Forestieri, Jacopo Milani, and Carlo Junior Desgro. Interviews feature Robert Plant and his Frecciarossa journey, Malika Ayane's live series ending in Naples on December 3, and Alessandro Cattelan discussing upcoming projects including hosting Sanremo Giovani. Freccia magazine, available digitally on FS Italiane and in print on Trenitalia's Frecce trains, FRECCIALounge, and FRECCIA clubs.
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Grand View Research/PhoCusWright/PhocusWire/McKinsey: crescita costante del mercato dell’Intelligenza Artificiale sino al 2030

🏖 Global Artificial Intelligence in tourism market expected to reach $5.2 billion by 2030, with a CAGR of 16.3% from 2023 to 2030 (Grand View Research). AI adoption has increased by 57% from 2022 to 2023 (Deloitte Insights, 2024). 71% of travelers expect personalized services such as trip suggestions based on previous preferences (PhoCusWright, 2024). 33% of tourism companies implemented AI chatbots for real-time customer support (Phocuswire AI Survey, 2024). AI adoption could reduce operational costs by up to 30%, allowing human resource reallocation to strategic roles (McKinsey & Company).
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Trademark Italia/Italian Hotel Monitor: nel terzo trimestre del 2024 negli alberghi italiani cresce l’occupazione e il prezzo medio camera

🏠 Italian Hotel Monitor data for Q3 2024 shows the Italian tourism industry recording positive outcomes, with room occupation increasing from 78.3% to 78.7%, and average room prices jumping from 140.15€ to 151.47€ (+8.1%). The rise is attributed to a resurgence in business tourism and a surge in international visitors, notably from the U.S. Luxury and premium accommodations are in high demand among these tourists. Comparing with 2023, the upscale (4-star) sector saw ADR rise by +6.7% and R.O. by +0.6 points, while luxury (5-star) enjoyed ADR growth of +8.2% and R.O. increase of +1.4 points. The midscale (3-star) segment also noted nearly a ten-point price hike (+9.7%) and a +0.2 point R.O. uplift. Among 39 monitored cities, 32 surpassed the 70% room occupation rate, with Rimini leading at 89.3%. Venice remains the most expensive city with an average room price of 262.92€, a +6.9% increase from the previous year.
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Assaeroporti: quasi 170 milioni i passeggeri negli aeroporti nei primi nove mesi del 2024

✈ Assaeroporti reported double-digit growth in Italian airport passenger traffic with a +10.6% increase in September, totaling nearly 22 million passengers. Fiumicino led with over an 18% surge, while Malpensa stayed below 10%. The first nine months of 2024 saw passenger movement nearing 170 million, marking an increase of over 11 percentage points across the peninsula.
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Sojern: per Natale gli italiani preferiscono i viaggi su strada

💰 Domestic flight booking intentions for Christmas in Italy decreased by 39% compared to 2023, while bookings from continental travelers to Italy by air dropped by 14%. Internals flights hold the largest market share at 19.4%, with the United States representing the second-largest tourist market at 17.7%, followed by the UK at 9.5%. Top cities for hotel stays are Rome (48.4%), Milan, Florence, and Venice. Italians will spend an average of 843 euros on Christmas travel and 525 euros on entertainment and experiences. ????
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Jetcost: il 71% degli italiani prevede di partire per Natale

🏖️ 71% of Italians plan to vacation during Christmas, with 38% staying away up to 3 days, 25% for 3-5 days, 21% for a week, and 14% for 8-15 days. Nearly half choose family holidays (46%), followed by couple (29%), friends (18%), and solo trips (7%). Top national destinations: Milan, Naples, Rome, Catania, and Turin; top European cities: Paris, Vienna, London, Prague, Amsterdam; top non-European locations: New York, Sharm El Sheikh, Istanbul, with Dubai and the Maldives in the mix. More at www.jetcost.it.
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Holidu: Ponte di Ognissanti, gli italiani premiano la Toscana e Roma

🌆 Italians prefer Tuscany for the All Saints' Bridge, with Lucca leading Holidu's top 30 destinations, followed by Rome and Florence. Naples, Turin, and Livigno (sixth) rank just behind, while the first foreign city, Barcelona, is eighth, with Paris (tenth) also popular. Tuscany boasts 7 cities in the list, Lombardy and Veneto each have 3, and Umbria shines with Assisi (seventh). Italian destinations dominate with 27 out of 30. Paris is the most expensive city at €362 per night, while Viterbo is the most affordable at €102 per night.
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