Accor: gli europei prevedono di viaggiare di più nel 2025
🛫 Over 53% of Europeans plan to increase their travel budget in 2025 compared to 2024, while only 10% anticipate a decrease. Polish travelers are the most optimistic, with 65% expecting to spend more and only 8% expecting to spend less; Germany (62% more, 8% less) and Spain (55% more, 12% less) follow. Italian travelers expect a 45% increase in spending versus 9% planning to cut back. A significant 88% plan at least one leisure trip abroad in 2025, with international and national business travel also on the rise. Sustainable travel matters to 73% of travelers; 81% in Italy and Germany prioritize it. Concerns about overtourism influence 90% of travelers' plans, with 31% avoiding peak season travel, 27% shunning overtouristed destinations, and 22% choosing less known locations. Cost is the main barrier to sustainable travel, but 46% would reconsider their choices if sustainable options were cheaper. Government actions like Germany's rail fare reduction and France's ban on short domestic flights are supported. Whilst European travel is down six percentage points from last year, travel intentions to other parts of the world are up, with Asia, North and Central America, Africa, South America, Australia, and New Zealand as top destinations.
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