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Laura Alese - Federturismo Confindustria

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Nautica e futuro: le riforme, il contesto globale e le nuove prospettive all’assemblea annuale di Confindustria Nautica

🌊 Confindustria Nautica's public assembly will be held in Rome on December 12 at the Parco dei Principi Grand Hotel. Italian Ministers Adolfo Urso, Daniela Garnero Santanché, and Edoardo Rixi will open the sessions. Topics include blue economy policies, new regulations, and external factors like climate change and AI. The assembly will review significant legislative achievements, including simplifications in nautical regulations and future updates to the Code of Nautics. The day includes a private session to renew the nine Sector Assemblies of the nautical industry. Market trend analyses and forecasts for 2025 will also be published.
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  • 3 min

Unwto World Tourism Barometer: nei primi otto-nove mesi del 2024 60 destinazioni su 111 hanno superato il numero di arrivi del 2019

🏖️ International tourists reached approximately 1.1 billion in the first nine months of 2024, with the global tourism sector recovering 98% of pre-pandemic levels. The Middle East saw a record +29% growth compared to 2019, Europe and Africa surpassed 2019 levels by +1% and +6% respectively, while the Americas recovered 97%. Asia and the Pacific reached 85% of 2019 levels, up from a 66% recovery in 2023. Up to 60 destinations out of 111 exceeded their 2019 arrival numbers in the first eight to nine months of 2024; Qatar, Albania, Saudi Arabia, Curaçao, Tanzania, Colombia, and Andorra witnessed significant increases. Out of 43 countries with available revenue data, 35 exceeded pre-pandemic values, with Serbia and others observing nearly double the earnings. Key spender countries like Germany, the USA, and France showed a spending increase by +35%, +33%, and +11%, with international tourist arrivals expected to match 2019 levels in 2024.
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eDreams: per le festività natalizie gli italiani preferiscono Parigi, francesi e spagnoli scelgono l’Italia

🏠 Italians favor Paris as their top travel destination, with Notre-Dame's reopening boosting bookings: global bookings rose 8% for inauguration weekend (7-9 December) and 11% year-over-year. Italian bookings, mainly from Rome and Milan, represent 21% of the total. Amsterdam, London, Barcelona, and Prague follow Paris in popularity. Tenerife leads with an 81% booking increase, followed by Istanbul (+79%) and Sharm el Sheikh (+64%). Early planning is common: 43% of Italians book 61-90 days in advance, 31% book even earlier, and 27% book 60-37 days ahead. For stay duration, 40% opt for 3-4 days, 19% for 5-6 days, with 34% choosing longer holidays (26% stay 7-13 days, 8% over two weeks), and 7% for 2-day trips. French and Spanish tourists, each comprising 24% of holiday bookings, favor Italy, followed by Germans at 13%, with Rome leading and Bologna, Catania, Palermo, Bari, and Turin gaining interest. (Source: www.edreams.it)
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Mastercard/Tourism Economics: in vacanza si cerca l’avventura e nelle destinazioni più popolari i viaggiatori sono aumentati in media del 5%

🏆 29% of travelers seek adventure on vacations, particularly Europeans. Over 88% want to spend as much or more on life experiences in the future, with 60% specifically referencing travel and tourism. New destinations interest has surged by 57% over five years, with the top 250 cities seeing a 5% average increase in visitors and spending up by 20%, compared to a 15% rise in popular cities. Cultural experiences, including concerts and sports, drive tourism growth, with the sports tourism market growing by 10% annually. In the U.S., 65% of Gen Z and 27% of Baby Boomers are keen to attend a major event more than 50 miles from home within a year, with 58% of Millennials and 43% of Gen X sharing this interest. The live concert and entertainment industry is worth $133 billion and supports 913,000 jobs in the U.S. alone.
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BizAway/Global Business Travel Association: per i viaggi business importanti sostenibilità e flessibilità

📊 Business travel in 2025 is forecasted to be driven by technological innovation, sustainability, and flexibility. In 2024, 86% of buyers and suppliers had performances as good as or better than expected. For 2025, 67% of professionals remain optimistic, with 52% (up from 44% in 2023) predicting increased corporate travel budgets. BizAway's 2024 data shows a 47% rise in accommodation bookings and a 57% increase in total reservations from 2023. BizAway's BizzyFlex service saw a 152.81% usage jump due to its up to 80% refund on last-minute changes and cancellations. The platform saved users an average of 15.5% on hotels and saw a 63% increase in sustainable travel options like train bookings from 2023. Additionally, 49% of industry professionals plan to invest more in technology, including AI, to enhance travel personalization and efficiency, while recognizing the irreplaceable value of human expertise in handling complex situations.
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Ticketcrociere: in crociera partono più coppie

🏕 In the Christmas period, 57% of Italian cruise-goers are couples, surpassing families at 35%, with singles at 6% and groups at 2%. The average cruiser is 45 years old, 29% are repeaters preferring the Mediterranean (43%), followed by the Middle East (19%), particularly Dubai, the Caribbean (13%), and the Canary Islands (6%) via charter flights. Over half (51%) book a balcony cabin, 7% choose a suite, 27% opt for an inside cabin, and 15% for an outside one with a porthole. The average passenger price for Christmas and New Year is €1,952, a 4% increase from 2023. Cruise ticket rates for the upcoming year are €1,309, down €4, with a 6% rise in early bookings for 2025. Liguria leads early bookings with 24%, followed by Lazio (18%), Puglia (15%), Sicily (17%), and Campania (11%). Genoa, Liguria, is the top port for holiday cruisers at 17%, followed by Dubai (12%), Civitavecchia (8%), and Miami (6%).
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Altiant/Iltm/WorldofHyatt: i viaggi di lusso crescono anche se per Cina e USA sono domestici

🏖️ The study by Altiant for Iltm, with contributions from World of Hyatt focusing on wellness, reveals affluent travelers prefer spending on experiential luxury rather than durable goods. Post-Covid, there's an urgency to 'do it now' spending among the economically able. Domestic and regional travels dominate preferences, especially in large countries such as China and the USA, with domestic travel involving 47% of affluent tourists in the USA and 78% in China. For UK and French Europeans, regional travel includes all of Europe, with a 94% preference rate. In contrast, 84% of luxury travelers in the UAE stay within the country, while Saudi travelers have more varied choices. This domestic travel trend is partly due to complexities of long-haul travel and a desire for slow, quiet travel that suits shorter distances. For more information, visit Altiant's travel section, Iltm, and Hyatt websites.
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Euromonitor: Roma e Milano tra le prime 100 migliori destinazioni urbane

🏖️ Rome and Milan rank 4th and 5th in Euromonitor International's top 100 urban destinations, with Paris leading for the fourth consecutive time, attracting over 70 million tourists this year. The top ten features six European cities, including Madrid (2nd), Tokyo (3rd), followed by New York, Amsterdam, Sydney, Singapore, and Barcelona. London falls from 10th in 2023 to 13th. The index evaluates global cities on economic and business performance, tourism infrastructure, policy, attractiveness, health, safety, and sustainability.
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Amadeus: le cinque tendenze di viaggio nel 2025

🌍 Amadeus Travel Trends 2025 report identifies five trends reshaping travel in the coming year: nostalgia travel, personalized flight experiences with Wi-Fi and VR, hotels as destinations offering local culture immersion, the tourism boom in Asia influenced by ease of entry and pop culture, and a return to offline human connections over digital interactions. Emphasis on Millennials and Gen Z, with a focus on happiness and past experiences. Luxury air travel includes ultra-fast Wi-Fi, 5G, and VR. (For more information: https://amadeus.com/en/resources/research/travel-trends)
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A&o Hostels: gli ostelli scelti per la sostenibilità

📌 Solo travel bookings in "female dorms" at a&o Hostels increased by 15% from January to October compared to 2023, reaching approximately 93,000 overnight stays. The chain offers 57 women-only rooms at an average cost of €21 per night. A survey among a&o guests highlighted central location, access to trains/public transport, and sustainable practices as key accommodation choices. During November-December 2024, a&o expects a 74% occupancy rate, continuing the growth from 56.5% in 2019 to 71.9% in 2023. In 2023, a&o recorded 6.1 million overnight stays (up from 5.55 million in 2022), 2.7 million guests (up from 2.2 million in 2022), and €217 million in revenue (up from €172 million in 2022), marking the company's most profitable year. The first half of 2024 set a new record with nearly 3 million overnight stays and a total revenue of €111 million.
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