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Laura Alese - Federturismo Confindustria

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Cirium: si viaggia sempre più low cost

✈ In Europe, low-cost airlines dominate the skies with over 60% market share in 2024. Ryanair leads with 31%, followed by easyJet (15%), Wizz Air (8%), and Vueling (6%). Traditional carriers like Lufthansa (4.8%), British Airways (3.9%), Air France-KLM (below 2.5%), and Ita Airways (2%) trail behind. The European market is expected to grow, with increasing seat offerings and new routes from emerging countries. Spain to sell 800,000 seats, Italy and the UK about 300,000 each for Christmas holidays. After a 6% drop in fares, the average ticket price reached €97, down from €101 last year. Ancillary revenues now account for 45% of airlines' total income.
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Nomisma/Unicredit/iCRIBIS/Osservatorio Mr PRENO: il turismo tra inflazione e digitalizzazione

🏖️ In 2024, the Italian tourism industry faced a trend inflation of +3.6% and a 10.9% increase in average daily hotel rates due to higher energy costs, impacting 37% of tourism operators negatively. The sector is challenged by a lack of digitization, with 43.7% of hotels showing low digital attitude, resulting in fewer bookings. Direct booking at hotels is rising annually, fueled by special packages and services. Social media, especially among 40% of Gen Z preferring it over Google, influences 90% of their purchase decisions. The Osservatorio Mr PRENO notes an increasing importance of sustainability in traveler choices, with many willing to pay more for eco-friendly options.
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Ipsos/TouringClub: il 22% delle presenze nel 2023 si è concentrata nei 5.500 comuni con meno di 5.000 abitanti

🗺️ More than half of Italians feel that tourism overcrowding negatively affects livability. Within five years, Italians will prioritize accommodation quality (66%) and food (61%). In 2023, of Italy's 447 million total tourist presences, 22% (98 million) were in 5,500+ small towns. 9% (41 million) visited 'Bandiera arancione' towns, and 17% (75 million) explored the top 5 art cities: Rome, Venice, Milan, Florence, and Naples. Nearly a third of respondents from 22 countries would choose Italy as a travel prize, with Rome (68%) and Venice (53%) being top picks, though concerns about cost and safety were noted. (For more information: https://www.ipsos.com/it-it; https://www.touringclub.it/)
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Turismo e crescita economica: il Forum UniCredit “Build Your Destination”

🏖️ Presidente di Federturismo Confindustria Marina Lalli partecipò al Forum UniCredit "Build Your Destination" il 27 novembre a Roma. L'Industry Book di UniCredit rivela che il turismo italiano prevede una crescita annua del fatturato superiore al 3% dal 2024 al 2026. Il settore punta su turismo sostenibile, MICE, grandi eventi come il Giubileo e colmare il gap di competenze. Federturismo sottolinea l'importanza di adeguarsi ai cambiamenti nel modo di viaggiare e promuovere i territori.
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FS TRENI TURISTICI ITALIANI: DEBUTTA IL SICILIA EXPRESS, IL NUOVO COLLEGAMENTO DAL PIEMONTE ALLA SICILIA

🚂 FS Treni Turistici Italiani launches "Sicilia Express" connecting Northern and Central Italy to Sicily on December 21, 2024, and January 5, 2025. Tickets available from December 3, 2024, on www.fstrenituristici.it and other Trenitalia channels. Departure from Torino Porta Nuova at 15:05, arriving in Messina at 09:45, with a return trip on January 5, 2025, leaving Messina at 18:50, arriving in Torino at 12:50 the next day. The train features sleeping cars, couchettes, and restaurant cars serving Sicilian cuisine.
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POLO LOGISTICA FS: 4 NUOVI MEZZI GREEN PER IL TERMINAL MERCI DI POMEZIA

📍 In Pomezia, on November 27, 2024, Gruppo FS's Polo Logistica deployed four new green vehicles, including two electric locotractors for train maneuvers and two cranes for handling containers and trailers. A total investment of €3.4 million was partly funded by PNRR and PNC funds. The locotractors, capable of pulling up to 4,100 tonnes and traveling on road and rail, are co-financed at 30% by the National Complementary Plan. The reach stacker cranes, made by CVS Ferrari, can lift 45 tonnes and are the most modern in Italy, with advanced systems to optimize fuel consumption and reduce emissions, 48.5% funded by PNRR funds. Sabrina De Filippis and Livio Ravera highlight these additions as milestones for industrial development and enhanced efficiency in intermodal freight transport.
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IATA: il mercato aereo italiano nei prossimi 20 anni rischia il quinto posto in Europa per perdita di connettività

✈ Italian outbound air travel soared post-pandemic; in August 2024, passenger numbers peaked at 11.2 million, up 6.6% from August 2023, and 14.3% from August 2019. Italy outperformed main European competitors, with a 2.4% growth over 2023, and 5% since 2019. From January to August 2024, Italy ranked third in Europe with 70.2 million passengers, trailing Spain at 94.1 million, and the UK with just under 91 million. IATA predicts a 1.23% annual growth for Italian passengers from 2023 to 2043, forecasting Italy to hold the fifth position in Europe. The UK and Germany are expected to grow at 1.52% and over 2% respectively, while Spain's growth is estimated at 1.17%. By 2043, Italy's passenger numbers are projected to increase by 28%, yet connectivity issues persist; destinations reachable from Italy dropped from 1988 in 2019 to 1854 in 2023.
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Wttc/Accenture/Unep/Agenzia statale per il turismo della Repubblica dell’Azerbaigian: le aziende del turismo sono sempre più attente alla sostenibilità

📊 The World Travel and Tourism Council (WTTC) reports a 27% increase in global travel and tourism companies setting climate goals over three years, with over half now actively engaged in emissions reduction. In the second edition of the Net Zero Roadmap, 53% of the top 250 companies have set clear climate targets, up from 42% in 2021. One-third of these companies aim for Science-Based Targets initiative (SBTi) goals, doubling the number since 2021. The travel sector accounted for 6.5% of global emissions in 2023, a decrease from 7.8% in 2019; this represents a 10.2% reduction in the sector's greenhouse gas intensity. The airline industry reduced carbon intensity by 6%, while cruise and lodging sectors decreased theirs by 11% since 2019.
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Wttc/Iberostar Group/Oxford Economics: gli effetti del cambiamento climatico sul turismo marino costeranno 65 miliardi di dollari all’anno

🌊 Coastal and marine tourism protection from climate change effects estimated to cost $65 billion annually, reports the World Travel & Tourism Council (WTTC) at Ocean Action Day, COP29 in Baku. Global direct emission reductions to cost around $30 billion, with $1.5 trillion in business generated in 2023, supporting 52 million jobs worldwide, accounting for 50% of all tourism spending and contributing 0.8% to global greenhouse gas emissions.
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TehaGroup/The European House – Ambrosetti: il Veneto regione leader per il turismo sostenibile

🏖️ Italy, with over 447 million tourist presences in 2023, has exceeded pre-pandemic levels, ranking as the third most visited destination in Europe. The tourism sector, with €24 billion in turnover and 298,000 jobs, has grown annually by 34% since 2020. Teha Group's analysis highlights Veneto as a leader in sustainable tourism, ranking within the top 6 regions for supply and demand across five tourism types. Climate change has reduced foreign visitors to Italian UNESCO sites by 25% in summer, while 75% of tourists concentrate on only 4% of the national territory, indicating the need for strategic tourism delocalization and deseasonalization.
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