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Laura Alese - Federturismo Confindustria

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ISTAT: un 2023 da record, ma il 2024 è in calo

🏖️ In 2023, Italian tourism reached a historic high with 133.6 million arrivals and 447.2 million overnight stays, surpassing the 2019 peak of 131.4 million arrivals and 436.7 million overnight stays. Tourism flows increased by 12.8% for arrivals and 8.5% for overnight stays compared to 2022. Foreign tourists represented 52.4% of the demand, with a 23.2% increase in arrivals and 16.5% in overnight stays year-over-year. EU-wide, Italy ranked third in total overnight stays, accounting for 15.2% of the EU's total. However, preliminary 2024 data indicates a slowdown, with a 3.6% decrease in arrivals and 1.4% in overnight stays in the third quarter compared to the same period in 2023.
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Risposte Turismo/Clia: nel 2028 i crocieristi supereranno i 40 milioni

🎢 In 2024, Italian cruise industry recorded 14.1 million passenger movements, slightly up from 13.8 million in 2023. Civitavecchia led with 3.4 million passengers (+2.5% vs 2023) and 860 ship calls (+6.3%). Naples followed with 1.73 million passengers (+4.9%) and 454 ship calls. Genoa had 1.5 million passengers (-11.7%) with 308 calls (-9.4%), while Palermo surpassed one million passengers. By 2025, passenger movements may exceed 15 million. Global cruise tourists are projected to reach 40.8 million by 2028, a 14.3% increase from 2024, with available beds rising by 10% to 745,000.
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Atri/Kearney/Tax Free World Association/Iata/Generation Research: nel 2024 trend di crescita per il travel retail

🛍 Shopping tourism globally declined from $86 billion in 2019 to $72 billion in 2023, a $14 billion loss according to Kearney for the Tax Free World Association, using IATA and Generation Research data. A 16% drop in average spending per passenger was noted, with perfume and beauty product sales plummeting by 31%, despite being the favorite category among airport big spenders. Wine and spirits sales decreased by 14%. High prices deterred 36% of shoppers, particularly younger buyers. However, 2023 shows a trend reversal, with travel retail predicted to reach $117 billion, about €111 billion. In Italy, tax free shopping threshold changes in February could lead to even greater tourism balance benefits. (For more information: https://www.tfwa.com/research/tfwa-insight/tfwa-insight-travel-retails-moment-of-truth-100015543; https://www.kearney.com/; https://www.iata.org/; https://www.generation.se/; https://www.atritalia.it)
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Ahrefs: Italia scelta come destination wedding

💐 Rome is the most searched honeymoon destination with 600 global monthly searches and an average lodging cost of $1,461 for a week-long stay in July for two. Sicily matches Rome's search volume but averages $620 per week. Lake Como and Sardinia rank third with 450 monthly searches, costing on average $1,096 and $766 per week respectively. Tuscany is fourth with 400 searches and a weekly cost of about $820 for two, while Venice is fifth with 300 searches and an average weekly stay of $1,277.
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Italian Knowledge Leaders/ConventionBureauItalia: Italia regina dei congressi

🏢 Italy ranks first in Europe and second worldwide for international conferences held in 2023, projecting the same for 2024. Italian Knowledge Leaders' fourth edition, by Convention Bureau Italia with the support of the Conference of Italian University Rectors, reports these findings. Italy excels in large conferences (over 500 people) with a conversion rate of nearly 40%, second in Europe after Spain (47%), and ahead of France (33%). In 2023, Italy led with 553 conferences, followed by Spain (505) and France (472). For 2024, Italy is also first with a scheduled 540 conferences, outpacing Germany and Spain, each with 459. This sector contributes approximately 20% to national tourism flow, with 81 Italians becoming presidents of international associations in 2024. However, only 10% of conferences and 13% of venues are in southern Italy.
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Nielsen/American Express: in crescita i pagamenti digitali, soprattutto per i viaggi

💳 Nielsen's research for American Express surveyed 750+ Italians, finding a 90% increase in digital payment use over cash in the last year. Cashless benefits like credit cards are favored by younger generations, particularly Millennials and Gen Z. Discounts and additional benefits are key for 86% of consumers, rising to 95% among Millennials. Digital payments are preferred for their convenience (57%) and speed (46%). Online card use grew by 34% and in-store by 31%. Gen Z leads this trend, with 56% using cards more frequently online and 38% in-store. Tracking expenses (52%) and making faster payments (51%) are top reasons for choosing cards. For Italian consumers, travel is a priority, with 66% seeking loyalty program benefits. Most prefer digital payments both abroad (52%) and domestically (57%), influencing travel location choices for 71%, especially among Millennials (81%). Exclusive experiences and discounts are valued by 91% of consumers, with 83% enrolled or planning to enroll in related loyalty programs. Price (64%) and discounts (59%) are key factors in retail choice, influencing loyalty for 60% of consumers.
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ExpediaGroup: le tendenze di viaggio per il 2025

🏖️ In 2025, small groups and singles are trending towards all-inclusive vacations in less popular destinations, as reported by Expedia Group's Unpack '25 travel trends. A third of travelers in 2024 preferred quieter, all-inclusive holidays. Expedia TAAP bookings show 30% were solo trips, while couple vacations led with 53% of searches, and group travel declined. For 2025, tailored and flexible experiences are recommended for solo and couple travelers. Gen Z (thirtysomethings) shows a 60% increase in "all inclusive" searches, with over 40% favoring such resorts. JOMO travel (joy of missing out) is on the rise, with 62% finding it reduces anxiety and stress. While New York remains top-searched, alternative destinations like Reims, Brescia, and Santa Barbara are ones to watch, following Asia's popularity in 2024 with Tokyo, Singapore, Kyoto, Osaka, Hong Kong, and Bangkok being favorites.
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Accor: gli europei prevedono di viaggiare di più nel 2025

🛫 Over 53% of Europeans plan to increase their travel budget in 2025 compared to 2024, while only 10% anticipate a decrease. Polish travelers are the most optimistic, with 65% expecting to spend more and only 8% expecting to spend less; Germany (62% more, 8% less) and Spain (55% more, 12% less) follow. Italian travelers expect a 45% increase in spending versus 9% planning to cut back. A significant 88% plan at least one leisure trip abroad in 2025, with international and national business travel also on the rise. Sustainable travel matters to 73% of travelers; 81% in Italy and Germany prioritize it. Concerns about overtourism influence 90% of travelers' plans, with 31% avoiding peak season travel, 27% shunning overtouristed destinations, and 22% choosing less known locations. Cost is the main barrier to sustainable travel, but 46% would reconsider their choices if sustainable options were cheaper. Government actions like Germany's rail fare reduction and France's ban on short domestic flights are supported. Whilst European travel is down six percentage points from last year, travel intentions to other parts of the world are up, with Asia, North and Central America, Africa, South America, Australia, and New Zealand as top destinations.
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AciWorld: nel 2052 i passeggeri saranno più di 23 miliardi

✈ In 2024, global passengers reached 9.5 billion, with 4.1 billion from international flights and 5.4 billion from domestic. Projections for 2042 estimate 18.5 billion passengers, doubling 2019's numbers, and by 2052, 23.2 billion are expected, more than 2.5 times pre-COVID levels. In 2023, airport charges increased by 30% and taxes by 15.5% compared to 2019, signaling a call for airport investments to face future challenges.
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AciEurope/Eurocontrol: servono investimenti per poter gestire la domanda di traffico aereo, che nel 2050 si prevede aumenterà del 44%

✈️ By 2050, air traffic demand in Europe is expected to increase by 44% from 2019 levels, as reported by Eurocontrol's Aviation Outlook 2050. However, up to 12% of passenger demand may not be met by European airports due to a severe lack of investment. Aci Europe has identified key actions being taken by airports to manage the capacity crisis, including optimizing existing facilities, implementing new technologies and procedures, better integration of ground operations with air traffic management, and community relations programs. There's an urgent need to update outdated airport slot allocation rules and an emphasis on the role of airport fee modulation to encourage more efficient behavior from users.
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