Mastercard/Tourism Economics: in vacanza si cerca l’avventura e nelle destinazioni più popolari i viaggiatori sono aumentati in media del 5%
🏆 29% of travelers seek adventure on vacations, particularly Europeans. Over 88% want to spend as much or more on life experiences in the future, with 60% specifically referencing travel and tourism. New destinations interest has surged by 57% over five years, with the top 250 cities seeing a 5% average increase in visitors and spending up by 20%, compared to a 15% rise in popular cities. Cultural experiences, including concerts and sports, drive tourism growth, with the sports tourism market growing by 10% annually. In the U.S., 65% of Gen Z and 27% of Baby Boomers are keen to attend a major event more than 50 miles from home within a year, with 58% of Millennials and 43% of Gen X sharing this interest. The live concert and entertainment industry is worth $133 billion and supports 913,000 jobs in the U.S. alone.
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