Laura Alese - Federturismo Confindustria

💸 Aidit Federturismo's survey on a nationally representative sample of member agencies analyzing 2024/25 holiday sales shows a moderate satisfaction, with a 50% satisfaction rating at or above 6/10. Key findings: 44.2% find the market lackluster, only 10.3% rate it good or excellent. Influencing factors: product cost increase, especially intermediary packages (73.3%), with agencies using 26.6% direct organization for cheaper client solutions. Price (59%), destination (18%), and services (13%) are top client choice factors. Long-haul trips dominate at 41%, followed by medium-haul (23%) and European capitals (19%). Top destinations: U.S. (over 60%), Tanzania-Zanzibar, Maldives, Thailand, Egypt (nearly 80%), Canary Islands, UAE. Mediterranean cruises are most sold (70%), with USA/Caribbean and UAE cruises totaling 53%. Bookings peaked in September (34%) and October (27%) with over 100-day anticipation, last-minute bookings at 11%. Agencies relied on tour operators (84%), bed banks, and low-cost flights (over 40%), especially in the South. Christmas sales account for up to 10% of total revenue for 40% of agencies and up to 20% for another 20%.