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Laura Alese - Federturismo Confindustria

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  • 2 min

Bain&Company: a Natale si spende meno per i regali, ma non per i viaggi

🇮🇹 Bain & Company Italia and Toluna released the Italy Holiday Shopping Outlook, showing over 1,000 Italian consumers plan to cut Christmas gift budgets by 36% from 2023, with an average spending of €207, down from €228 last year. High-income earners will spend €504 on average, while lower-income groups €150. Millennials and Boomers have the highest budgets; Gen Z and Gen X are most likely to cut costs. Italian shoppers balance online and in-store purchases. Over two-fifths plan holidays, with 28% traveling abroad, favoring Europe (66%), North America (13%), and Africa (12%). Art cities (46%), mountains (40%), and seaside (17%) are top destinations. Average holiday spending rises to €597, up 10% from last year, mostly on accommodations (55%), restaurants (45%), and entertainment (36%). Rental homes and B&Bs (41%) overtake hotels (38%) as preferred stays.
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  • 1 min

Mastercard Economics Institute: gli italiani spendono di più per i viaggi domestici rispetto a quelli all’estero

💸 According to the Mastercard Economics Institute's 2025 Outlook, the global economy is expected to moderately accelerate, seeing a 3.2% growth compared to 3.1% in 2024. In Italy, there's a shift in consumer spending with a 1.4% decrease in international travel expenses, a preference for fast food over traditional restaurants by 1.3%, and a 1.2% drop in luxury goods expenditure, particularly in clothing. Despite a challenging 2024, digital payments in Italy grew, reaching between 465 and 475 billion euros, equaling cash for the first time and potentially surpassing it in 2025. The "travel twins" trend emerges, with travelers choosing less expensive or less crowded destinations, like Dublin over London. Rome and Milan remain top winter choices for tourists from the Middle East, Africa, and North America. Italians' Winter Top 5 includes Budapest, Tenerife, Sharm El Sheikh, Abu Dhabi, and Krakow. For more information: [Mastercard Economic Outlook 2025](https://www.mastercard.com/news/europe/it-it/redazione/comunicati-stampa/it-it/mastercard-economic-outlook-2025-tendenze-e-previsioni-macroeconomiche-dal-mastercard-economics-institute/)
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Osservatorio Do Eat Better Experience: il turismo enogastronomico cresce del 25%

🍽 In 2024, food tourism in Italy saw a 25% increase in tourist participation over the previous year, with significant visitor growth from the USA, Germany, and the UK. 70% of both Italian and international tourists expressed a desire to join a food tour, with Tuscany, Campania, and Sicily being the most popular regions, experiencing a 20% increase in visitors from 2023. The quality of food was the key deciding factor for 65% of enogastronomic tour participants, and 45% were willing to spend over 100 euros per person for a high-level culinary experience. Sustainability is also a priority, with 60% of tourists preferring eco-friendly experiences, pushing the industry toward organic and local products. Online booking for food tours increased by 47% in 2023, and further digital integration is expected in 2025.
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Osservatorio Politecnico di Milano: il travel manager è più attento alla sostenibilità

🏖 Hospitality in Italy is expected to grow by 4% in 2024, with inflation significantly impacting prices. Transport costs increased by 10%, while organized tourism is up by 8%, driven by long-haul travel recovery. Sustainability awareness among tourists varies, with 15% in Italy and 37% in the U.S. considering it when choosing services. In Italy, sustainability as a selection criterion dropped from 20% in 2022 to 17%. However, 80% of Italian companies are taking steps to improve business travel sustainability, with 34% reporting on travel emissions, 10% implementing a green travel policy, and 8% allocating a CO2 emissions budget.
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  • 5 min

Marriott Bonvoy: i trend dei viaggiatori italiani nel 2025

🏖️ The Marriott Bonvoy study "Ticket to Travel 2025" surveyed 21,374 adults across Europe, Africa, and the Middle East, and over 2,000 travelers in Italy. By 2025, 38% of Italian vacationers plan to take more trips than in 2024, 47% will maintain the same travel frequency, and 65% prefer Europe as their destination, with Italy topping the list at 33%. Key priorities include quality time with family and friends (44%), indulgence (43%), and cultural exploration (39%). Young travelers, especially Gen Z, show a high interest in heritage holidays (33%) and bravecations (59%). Italians book their vacations on average 3.5 months in advance, with 39% within two months of departure. Sustainability concerns are rising, with 75% mindful of their holidays' environmental impact, and 57% likely to forgo flying for environmental reasons. Luxury travelers prefer 5-star hotels, personalized service, and sustainability, with 82% valuing it in high-end accommodation. The study also highlights the trend of traveling to emerging destinations with luxury brands, as 70% would be more likely to visit if a luxury brand is present.
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  • 3 min

Centro Studi Confindustria: il turismo verso nuovi record di crescita in Italia

🏖️ Foreign tourist spending in Italy increased by 6.9% in September 2024 compared to 2023 and 28.8% over pre-pandemic levels. Domestic tourism, however, declined by 6.5%, leading to a 2.4% drop in total tourist arrivals in the first nine months of 2024 from 2023. Total tourist expenditure in Italy is up to 110 billion euros in 2024 from 108 billion in 2023. The accommodation sector outperformed other services, with a 3.9% revenue growth at current prices. Italy climbed in international tourism rankings, surpassing China and the United Kingdom post-pandemic. The capacity utilization of accommodation facilities reached 51.5% in 2023, up from 49.0% in 2019. Digital bookings for accommodations have increased to approximately 70% in 2023, up from 58.4% in 2019.
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