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Laura Alese - Federturismo Confindustria

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Osservatorio Bit/Unwto/Expedia/Booking/ETC/LaSapienza/Bocconi/Cà Foscari: per il 2025 si prevede a livello globale un incremento di turisti tra il 3 e il 5%

🏠 Turismo nel 2025 prevede un aumento di turisti mondiali tra il 3 e il 5%. L'Europa ha visto 747 milioni di arrivi internazionali nel 2024, un incremento del 5% rispetto al 2023. L'Italia punta su destagionalizzazione e nicchie. Nel 2024, il turismo femminile d'avventura cresce, e nel 2025, è previsto un aumento di viaggi tra uomini, specialmente tra millennial (58%) e Gen Z (65%). Si evidenzia un trend verso l'iper-personalizzazione dei viaggi di gruppo, con l'ausilio dell'intelligenza artificiale secondo Euromonitor International. Il 61% dei turisti ricerca vacanze con attività serali o mattutine per evitare il caldo. Si nota l'affermarsi del gig tripping, viaggi incentrati su eventi dal vivo. Le Olimpiadi e Paralimpiadi Invernali Milano-Cortina 2026 potrebbero generare un impatto economico tra 2,3 e 3 miliardi di euro, con oltre 2 milioni di visitatori e una spesa di 154 milioni di euro per soggiorni, secondo studi di La Sapienza
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Annuario del Turismo italiano: le agenzie di viaggi sono in crescita

🏖️ As of January 15, 2025, Italy has 6,600 tourism companies, an increase of 100 from the previous year, including 5,750 pure retailers, 593 operators, and 257 accommodation providers. The sector saw 1,000 closures in 2022, over 300 in 2023, but by 2024, a recovery began. Geographically, 47% are in the north, 21% south, 22% center, and 10% on major islands. Of the agencies, 4,500 are network affiliated, and 3,300 use GDS, with Sabre and Travelport leading over Amadeus.
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Phocuswright: più prenotazioni, ma meno ricavi per i vettori aerei

🏠 In 2024, global bookings were valued at $1.6 trillion, projected to reach $1.72 trillion in 2025, with online bookings expected to grow 8-12% annually. By 2026, around 65% of bookings will be made online. Last year, over 75% of airfare spending was online, but airline revenues will grow slower than 10% annually. Hotel bookings exceeded $570 billion in 2024, and online reservations will account for 58% by 2026. About 18% of leisure travelers use generative AI, with 65% using it for destination ideas; this may surge in the next 12 months with 50% of travelers planning to use AI for trip planning.
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Jfc: i benefici economici del Festival di Sanremo pari a 185milioni di euro

🎶 Over 6,750 tourists will visit Sanremo during the Festival starting on February 11, resulting in 34,646 total stays with an average duration of 5.1 nights. The Festival of Sanremo 2025 is projected to generate an economic impact of €184.1 million, with direct benefits estimated at €20 million, indirect benefits at €10 million, and induced benefits at nearly €7.8 million. Accommodation choices include 64.7% opting for hotels and 35.3% for non-hotel lodgings. Additional long-term benefits include €7.5 million for supply chain legacy, €43.5 million for brand enhancement, and €95.5 million for media ADV value. The local economy of Sanremo will receive 90.6% of the economic benefits, with 9.4% going to neighboring areas.
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Eurostat: in Italia il mercato dell’Ai dovrebbe crescere di oltre il 16% ogni anno sino al 2030

📊 In 2024, 13.48% of European Union businesses used AI, marking a 5.45% increase from 2023. Denmark had the highest usage (27.58%), followed by Sweden (25.09%) and Belgium (24.71%). Italy, at 8.2%, showed growth from the previous year's ~5%. The global AI market in the travel sector is projected to reach $5.2 billion by 2030, growing annually by over 16%. The European Commission promotes the Deploytour, which ensures secure data flow, enhancing technology development. Key AI solutions in tourism include MONDO OPENAI, L'ASSISTENTE GEMINI, DEEPSEEK, MISTER COPILOT, POE, APP ALL IN ONE, PERPLEXITY, and MIDJOURNEY photos.
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eDreams: sono francesi e statunitensi i viaggiatori che scelgono di più Roma come destinazione

📅 In Europe, eDreams notes that the United States and France lead with each accounting for 13% of total searches toward Rome. A significant increase in searches from Bosnia and Herzegovina (435%), Slovakia (279%), and Taiwan (156%) highlights the global appeal of Rome's Jubilee. Italian searches rose by 24% compared to last year. Monthly data shows a 30% increase in January travel searches, with a year-end surge: +36% for November, +77% for December, and +80% for January 2026. Spaniards, known for their devout Catholicism, make up 33% of bookings, followed by France (21%) and Italy (12%). Portugal leads new nationalities with bookings up by 138%, UK by 81%, and Romania by 53%. Bookings in January rose by 25% over the same period in 2024, with a notable 36% increase in April, influenced by Easter. Booking habits: 41% book less than a month prior, 36% from 31 to 90 days before, and 23% plan over three months in advance. Travellers' stays: 55% visit Rome for 3/4 days, 13% stay 5/6 days, and 21% opt for 2-day trips.
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RomaCapitale: a Roma 1 milione di pellegrini a gennaio

🏅 Over 1 million pilgrims passed through the Holy Door of St. Peter's in just over a month, as reported by Roma Capitale. Events from December 24 to date have been conducted properly, precisely, and functionally, without excessively large crowds, serving as an important test. International observers, including diplomatic and consular staff, noted improvements in Rome due to Jubilee preparations—positive remarks on cleanliness, renovated streets, traffic, and public transport services.
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ALMAVIVA E GRUPPO FS INSIEME PER LA MOBILITÀ DIGITALE: NASCE IL CONSORZIO SAGITTA

📌 Roma, 3 February 2025 – Consortium Sagitta, launched by Almaviva and the FS Group to promote distinctive digital solutions in international transport and logistics, aims to enhance the digital infrastructure for strategic sectors in Italy. Targeting markets in Europe, North America, Latin America, the Middle East, North Africa, and India, Sagitta will focus on digital solutions like Traffic and Transport Planning & Management, Digital Twin & State Health Monitoring, and Integrated Multimodal Mobility, including MaaS and Ticketing. Francesco De Leo of FS Group is appointed President, and Smeraldo Fiorentini of Almaviva is Deputy CEO.
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Il 9 febbraio alla BIT l’evento di Federturismo “Quale formazione per il turismo del futuro: la strada indicata dal Pact for Skills”

🏖️ On February 9 at 15:30, at the BIT 05 Hall of Pavilion 11 at Fiera Milano (Rho), a roundtable titled "Quale formazione per il turismo del futuro: la strada indicata dal Pact for Skills" will take place as part of the European PacTS4ALL project. The event features speakers like Federturismo Confindustria President Marina Lalli, AIDIT President and Bluvacanze CEO Domenico Pellegrino, and representatives from academia and training organizations discussing future skills in tourism.
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La Presidente di Federturismo al Forum del Turismo 2025 “Destination Management domani”

🏖️ The Forum del Turismo 2025 was held on January 31 and February 1 at the Fiera del Levante in Bari, organized by Manageritalia Puglia, Calabria, Basilicata. Domenico Fortunato, the President of Manageritalia for the same regions, opened the event that highlighted tourism's broader scope beyond promotion, emphasizing governance, managerial skills, and internationalization. Key figures included Gianfranco Lopane, Regional Tourism Minister of Puglia, and Marina Lalli, President of Federturismo Confindustria. The forum aimed to foster a new managerial culture in tourism, underscoring its strategic importance to Italy's economy.
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