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Laura Alese - Federturismo Confindustria

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Jfc: i benefici economici del Festival di Sanremo pari a 185milioni di euro

🎶 Over 6,750 tourists will visit Sanremo during the Festival starting on February 11, resulting in 34,646 total stays with an average duration of 5.1 nights. The Festival of Sanremo 2025 is projected to generate an economic impact of €184.1 million, with direct benefits estimated at €20 million, indirect benefits at €10 million, and induced benefits at nearly €7.8 million. Accommodation choices include 64.7% opting for hotels and 35.3% for non-hotel lodgings. Additional long-term benefits include €7.5 million for supply chain legacy, €43.5 million for brand enhancement, and €95.5 million for media ADV value. The local economy of Sanremo will receive 90.6% of the economic benefits, with 9.4% going to neighboring areas.
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Eurostat: in Italia il mercato dell’Ai dovrebbe crescere di oltre il 16% ogni anno sino al 2030

📊 In 2024, 13.48% of European Union businesses used AI, marking a 5.45% increase from 2023. Denmark had the highest usage (27.58%), followed by Sweden (25.09%) and Belgium (24.71%). Italy, at 8.2%, showed growth from the previous year's ~5%. The global AI market in the travel sector is projected to reach $5.2 billion by 2030, growing annually by over 16%. The European Commission promotes the Deploytour, which ensures secure data flow, enhancing technology development. Key AI solutions in tourism include MONDO OPENAI, L'ASSISTENTE GEMINI, DEEPSEEK, MISTER COPILOT, POE, APP ALL IN ONE, PERPLEXITY, and MIDJOURNEY photos.
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eDreams: sono francesi e statunitensi i viaggiatori che scelgono di più Roma come destinazione

📅 In Europe, eDreams notes that the United States and France lead with each accounting for 13% of total searches toward Rome. A significant increase in searches from Bosnia and Herzegovina (435%), Slovakia (279%), and Taiwan (156%) highlights the global appeal of Rome's Jubilee. Italian searches rose by 24% compared to last year. Monthly data shows a 30% increase in January travel searches, with a year-end surge: +36% for November, +77% for December, and +80% for January 2026. Spaniards, known for their devout Catholicism, make up 33% of bookings, followed by France (21%) and Italy (12%). Portugal leads new nationalities with bookings up by 138%, UK by 81%, and Romania by 53%. Bookings in January rose by 25% over the same period in 2024, with a notable 36% increase in April, influenced by Easter. Booking habits: 41% book less than a month prior, 36% from 31 to 90 days before, and 23% plan over three months in advance. Travellers' stays: 55% visit Rome for 3/4 days, 13% stay 5/6 days, and 21% opt for 2-day trips.
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RomaCapitale: a Roma 1 milione di pellegrini a gennaio

🏅 Over 1 million pilgrims passed through the Holy Door of St. Peter's in just over a month, as reported by Roma Capitale. Events from December 24 to date have been conducted properly, precisely, and functionally, without excessively large crowds, serving as an important test. International observers, including diplomatic and consular staff, noted improvements in Rome due to Jubilee preparations—positive remarks on cleanliness, renovated streets, traffic, and public transport services.
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ALMAVIVA E GRUPPO FS INSIEME PER LA MOBILITÀ DIGITALE: NASCE IL CONSORZIO SAGITTA

📌 Roma, 3 February 2025 – Consortium Sagitta, launched by Almaviva and the FS Group to promote distinctive digital solutions in international transport and logistics, aims to enhance the digital infrastructure for strategic sectors in Italy. Targeting markets in Europe, North America, Latin America, the Middle East, North Africa, and India, Sagitta will focus on digital solutions like Traffic and Transport Planning & Management, Digital Twin & State Health Monitoring, and Integrated Multimodal Mobility, including MaaS and Ticketing. Francesco De Leo of FS Group is appointed President, and Smeraldo Fiorentini of Almaviva is Deputy CEO.
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Il 9 febbraio alla BIT l’evento di Federturismo “Quale formazione per il turismo del futuro: la strada indicata dal Pact for Skills”

🏖️ On February 9 at 15:30, at the BIT 05 Hall of Pavilion 11 at Fiera Milano (Rho), a roundtable titled "Quale formazione per il turismo del futuro: la strada indicata dal Pact for Skills" will take place as part of the European PacTS4ALL project. The event features speakers like Federturismo Confindustria President Marina Lalli, AIDIT President and Bluvacanze CEO Domenico Pellegrino, and representatives from academia and training organizations discussing future skills in tourism.
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La Presidente di Federturismo al Forum del Turismo 2025 “Destination Management domani”

🏖️ The Forum del Turismo 2025 was held on January 31 and February 1 at the Fiera del Levante in Bari, organized by Manageritalia Puglia, Calabria, Basilicata. Domenico Fortunato, the President of Manageritalia for the same regions, opened the event that highlighted tourism's broader scope beyond promotion, emphasizing governance, managerial skills, and internationalization. Key figures included Gianfranco Lopane, Regional Tourism Minister of Puglia, and Marina Lalli, President of Federturismo Confindustria. The forum aimed to foster a new managerial culture in tourism, underscoring its strategic importance to Italy's economy.
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Turismo, si conclude missione Santanchè in Arabia Saudita: “Importante aprirsi a nuovi mercati ricchi di potenzialità”

🏖️ Italian Tourism Minister Daniela Santanchè concluded her mission to Saudi Arabia which began on January 27 with the inauguration of the Italian Village in Jeddah, marking the Amerigo Vespucci sailboat's first visit to Saudi Arabia in its 93-year history. In Riyadh, she met with Saudi counterpart Ahmed Al Khateeb, and in Jeddah, she participated in events focusing on inclusion and promoting Italian tourism, including the Milano-Cortina Winter Olympics 2026. In 2023, over 200,000 Saudi travelers visited Italy, with 78% for personal reasons and 22% for business. The initiative aims to enhance diplomatic relations and attract more Saudi tourists to Italy.
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Guide Turistiche, Santanchè: “Con esame di abilitazione manteniamo altra promessa e cambiamo l’universo del turismo”

🏆 Italy introduces a licensing exam for tourist guides, fulfilling a promise after over ten years. The exam, as per Law No. 190 dated December 13, 2023, was published on January 28, with over 4,000 candidates expected. It consists of a written test on various subjects, an oral exam in at least one foreign language, and a practical test simulating a guided tour. Successful candidates will be listed in the national registry at the Ministry of Tourism. Applications are to be submitted via the "inPA" portal within 30 days of the announcement.
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UN/UNWTO/Oxford Economics/Clia: il turismo senior genererà 520 miliardi entro il 2030

🌡 By 2030, the over 60s will reach 1.4 billion, 22% of the world's population, marking a 40% increase in a decade. Their purchasing power is expected to hit $15 trillion. Senior tourism is projected to generate $520 billion by 2030, growing at a 7% annual rate since 2020. Cruise lines anticipate accommodating 30 million senior passengers by 2030, necessitating expanded services and tailored experiences to meet the demands of this demographic.
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