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Laura Alese - Federturismo Confindustria

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The Guardian: le località italiane da non perdere nel 2025

🏖️ The Guardian promotes Italy as a top holiday destination for British tourists in 2025, highlighting its culture, art, and pristine landscapes. Must-visit places include the newly opened LETS museum in Trieste, Gorizia as the European Capital of Culture 2025, Agrigento's Valle dei Templi, and renowned art cities Rome and Florence with 'Munch: The Inner Scream' and Tracey Emin's exhibitions, respectively. The Cilento coast, Elba island's Grande Traversata Elbana, family-friendly Basilicata with Matera and Pollino National Park, and the untouched rural areas of Sardinia are also recommended.
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RisposteTurismo/Enit/Cushman&Wakefield: anticipazioni sul report Shopping Tourism con un focus sul mercato statunitense

🎯 Italy is discussed as a shopping tourism destination at the 8th edition of Shopping Tourism forum organized by Risposte Turismo with Enit on February 28. Italian shopping tourism represents about 2% of total tourist arrivals, with high spending capacity. Outlet commercial space reached 750,000 sqm in 2024, a 4% increase from the previous year, and is expected to grow by 7% in 2025 with a new outlet in Rome. Via Montenapoleone in Milan leads in annual rental values at about €20,000 in 2024, up from 6th place in 2014. Over 70% of American shopping tourists travel more than once for shopping, with 31% doing so four or more times. 45% of these tourists also travel for special events like fashion weeks or Black Friday. 65% of U.S. tourists are interested in guided artisan workshop tours, while 61% are interested in food and wine product workshops.
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Holidu: Maratea prima città con meno di 50.000 abitanti più ricercata online

🏖️ Holidu's research identified at least 30 Italian towns with less than 50,000 inhabitants as the most searched online. Maratea, Basilicata ranks first, followed by San Vito Lo Capo, Sicily, and Positano, Campania in third. Maratea leads with over 111,000 monthly searches, San Vito Lo Capo has over 92,000, and Positano nearly 91,500. Positano and Portofino are among the priciest with average nightly rates of €814 and €423, respectively, while Peschici and Scilla are more affordable at around €101 and €128 per night.
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TrainlineTravel Trend/SWG: nel 2025 si preferisce il treno all’insegna del “mindscape”

🚂 Italians rediscover the joy of slow and mindful travel, according to Trainline's "Travel Trend 2025" report, with 88% prioritizing well-being in their travel experience. Mindscapers value the freedom to engage in activities (58%), peaceful landscape views (35%), and a sense of relaxation on the train (16%). Trainline bookings for scenic routes, historical and night trains increased by 17%. Half of Italians chose train over plane, 68% over car in 2024, with a 5% rise in environmental consideration since 2023. Leisure train travel grew from 22% in 2023 to 26% in 2024, with 83% preferring city escapes, 74% scenic train journeys, and 71% international train travel. Young generations, especially Gen Z, prioritize sustainability in mobility.
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ETC: nell’ultimo trimestre del 2024 gli arrivi stranieri in Europa sono cresciuti del 6,7% circa, ma le prospettive per il futuro sono incerte

🏖️ European Tourism Commission (ETC) reports a 6.7% increase in foreign arrivals and a 4.8% increase in overnight stays in Q4 2024 compared to Q4 2023. Tourists spent 7.8% more in 2024, reaching €705 billion, driven by Western Europe. ETC notes off-peak travel is popular for its value, with consistent levels even during shoulder (Sep-Oct) and winter seasons. However, summer extremes and fewer travelers affected travel patterns. Southern European tourism slowed, while Northern Europe saw a rise due to natural attractions like the aurora borealis. Q4 2024 saw slower performance in Southern and Mediterranean destinations, but Italy reversed the trend with a 5.9% increase in arrivals and 10% more overnight stays compared to Q4 2019. Iceland became the fastest-growing winter destination with a 14% increase in arrivals from 2019. Extreme weather events impacted travel, causing delays and cancellations across Europe. Valencia's severe floods in November and December reduced Spain's arrival growth by 4.2% and 6.3%, respectively. Long-haul travel to Europe remains 5% below 2019 levels, largely due to slow Asian recovery, particularly China, which is 39.6% below pre-Covid levels. US transatlantic travel aids the post-pandemic recovery, with 22 out of 27
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La Presidente Lalli alla Bit al convegno di Anav “Bus turistici e ZTL: una convivenza possibile (?)”

🚠 On February 10, at the BIT convention titled "Tourist Buses and Limited Traffic Zones: A Possible Coexistence (?)", a report revealed the increasing complexity and costliness of regulations for tourist buses in both large and small cities. These restrictions have hindered the development of collective road tourism, especially in cities like Rome, Florence, and Venice, where bus tourists paying triple compared to other transport modes due to a uniform accommodation tax. Federturismo Confindustria President, Marina Lalli, emphasized the need for a new approach to promote and regulate bus access to urban centers. A decree from the Ministry of Infrastructure and Transport to standardize and cap ZTL (Limited Traffic Zone) tariffs and a single portal for ZTL rules and rates across Italian cities were suggested as solutions.
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Il 26 febbraio il webinar “Technological revolution in tourism industry: trends and impacts” del progetto PactS4ALL

🏖️ "Technological revolution in tourism industry: trends and impacts" webinar on February 26, 11:00 to 12:30, is part of the PacTS4ALL project, with Federturismo as a key partner. The initiative, supported by 87 organizations, aims to implement the Pact for Skills under the European Skills Agenda, fostered by the European Commission. The webinar addresses technology's role in tourism, including automation, personalized marketing, and contactless services. Part of the "Tourism Talks" series begun in 2024, it continues into 2025 with events on AI and twin transition training models. Register at: https://akmi-international.zoom.us/meeting/register/XIq1rEGdTo-vAIpXp8lBVQ#/registration.
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FS ITALIANE E ITA AIRWAYS: BIGLIETTO TRENO + AEREO PER VIAGGI TRA ITALIA E SPAGNA

🚀 Trenitalia's Iryo and ITA Airways signed an agreement for integrated "train + air" travel between Spain and Italy. Passengers can book combined trips with a single reservation, accessing over 20 Italian airports, including Rome, Milan, Venice, Florence, and Naples. Iryo, the first private high-speed Spanish operator, began services with the Frecciarossa train on November 25, 2022, has since added destinations like Valencia, Cuenca, Seville, Malaga, Cordoba, Alicante, and Albacete, and has carried over 13 million passengers. ITA Airways flies to 55 destinations, with 84 weekly flights between Spain and Italy, offering 21 frequencies from both Madrid and Barcelona to Rome Fiumicino. Tickets can be purchased on ITA Airways' website, travel agencies, its ticket offices, and Customer Information Assistance Office.
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Assomarinas e Vento di Venezia presentano la Conferenza Mondiale Icomia al Salone Nautico di Miami

🛥 The 14th edition of the ICOMIA World Marinas Conference, announced at the Miami Boat Show by Assomarinas President Roberto Perocchio and Vento di Venezia's Alberto Sonino, will take place in Venice from October 15-17, 2025. The event is set to be the largest ever with strategic partnerships with D-Marin and Ferretti Group. It will host over 50 speakers and 500 sector representatives, discussing urban waterfront regeneration, artificial intelligence, IoT sensors, new fuels, dry storage techniques, and environmental sustainability. Supporters include Marinedi, Ingemar, Amer Yachts, Rina, White Milestone, Marina Projects, and Naval Tecno Sud.
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