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Laura Alese - Federturismo Confindustria

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IATA: a gennaio incremento del 10% della domanda di passeggeri

📍 In January 2025, passenger demand in the airline industry rose by 10%, with overall capacity increasing by 7.1% compared to the previous year, according to IATA. The January load factor reached a record 82.1%, a 2.2 percentage point increase from January 2024. International demand grew by 12.4% year-on-year, while domestic demand saw a 6.1% increase. Asia-Pacific airlines led with a 21.8% rise in demand and an 86.7% load factor. Latin American airlines followed with a 12.9% increase in demand. European carriers saw an 8.6% rise; Middle Eastern carriers, a 9.6% increase; and African airlines, a 14.9% increase. North American airlines had a modest 3.8% rise in demand.
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Aci World: entro il 2053 saranno più di 22 miliardi i passeggeri aerei

📍 Aci World's Airport Traffic Forecasts 2024-2053 projects 22.3 billion passengers by 2053, from 17.7 billion by 2043, nearly 2.4 times 2024's volume. Annual growth of 3.4% from 2024 to 2043, and 3% from 2024 to 2053, driven by middle-class demand in emerging markets, international travel, and airport infrastructure investments. Short-term challenges include geopolitical tensions and economic instability. By 2025, sector revenue to exceed $1 trillion, with over 5 billion travelers and 40 million flights.
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Ipk International: nel 2024 il turismo internazionale ha raggiunto i livelli del 2019

🏖 Nel 2024, il turismo internazionale ha eguagliato i livelli del 2019, con un incremento annuale del 13%. L'Asia, l'Europa e l'America Latina hanno visto aumenti rispettivamente del 9%, mentre il Nord America del 7%. La Spagna rimane la destinazione più popolare, seguita dagli USA. Il business travel, soprattutto il segmento Mice, comprende due terzi del mercato dei viaggi d'affari. Nonostante l'aumento dei costi, la tendenza al viaggio permane, con previsioni di crescita anche per il 2025.
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ETC: nell’ultimo trimestre del 2024 gli arrivi stranieri in Europa sono cresciuti del 6,7% circa, ma le prospettive per il futuro sono incerte

🏖️ European tourism in Q4 2024 saw a +6.7% increase in foreign arrivals and a +4.8% rise in overnight stays compared to Q3 2023. Tourists spent 7.8% more in Europe in 2024, totaling €705 billion, with Western Europe driving nearly three-quarters of the regional expenditure. Despite geopolitical instability and high travel costs due to inflation, off-season and winter travel remained strong. Southern Europe's tourism growth slowed, while Northern Europe, especially Iceland with a +14% increase in arrivals in Q4 driven by natural attractions like the aurora boreale, gained popularity. Extreme weather events affected travel, notably in Spain's Valencia province, causing a slump in growth (-4.2% in November, -6.3% in December). Long-haul travel from Asia/Pacific, particularly China, is still -39.6% below pre-Covid levels, while US transatlantic trips mostly surpassed 2019 levels, with Turkey (+153%), Portugal (+91%), and Montenegro (+49%) leading the recovery.
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Airbnb: montagna regina dei travel trend invernali della Gen Z

🏔 Italian travelers prefer mountain destinations: Livigno, Madonna di Campiglio, and Cortina d’Ampezzo see search increases of +32%, +30%, and +18% respectively in winter 2025 compared to winter 2024. Bormio follows with a +19% surge. In contrast, global GenZ travelers favor undiscovered warm beach locations, with Praia Grande and Porto Seguro in Brazil gaining popularity in winter 2025. Young explorers seek regenerative nature experiences like horseback riding and forest bathing.
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Assomarinas e Ulisses siglano un protocollo d’intesa per l’innovazione nella nautica e nella gestione dei marina

🌊 Assomarinas and Ulisses have agreed to adopt the Ulisses platform within Assomarinas' network, aiming to enhance Italian marinas' operational efficiency and service quality through advanced monitoring tools. This partnership aligns with the broader push for innovation at the World Conference of Marinas, set for October 2025 in Venice. Ulisses CEO Mattia Tartaglia and Assomarinas President Roberto Perocchio emphasized the benefits of digital transition and improved infrastructure management for competitiveness and user experience.
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Aperte le iscrizioni alla 65esima edizione del Salone Nautico Internazionale di Genova dal 18 al 23 settembre 2025

🚢 The 65th Salone Nautico Internazionale di Genova is set for September 18-23. Exhibitor space is 85% outdoors, and last year's event featured 3,855 sea trials. President Andrea Razeto highlighted unique strengths, such as premium docks and thematic areas. The event supports professional international visitors and journalists through ICE Agenzia. With new infrastructure like 800 underground parking spaces and improved transit to Milan, the 2025 edition aims for ISO 20121 certification, emphasizing sustainability and social inclusion. The Italian nautical industry hit €8.33 billion in 2024, leading in boat exports with €4.4 billion and commanding over 50% of global superyacht orders.
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Programmi fedeltà, Cartafreccia e Club Yo si alleano per offrire piu’ vantaggi ai soci

🚀 Trenitalia's loyalty program, CartaFRECCIA, partners with Club Yo of iryo, a high-speed rail company in Spain partly owned by Trenitalia. The partnership allows CartaFRECCIA members to use points for iryo gift cards and vice versa. Future plans include point conversion between the programs, enhancing travel experience personalization, as emphasized by Trenitalia's Marketing Director, Mario Alovisi, and iryo's Customer Experience Director, Pep Manich. More information is available at www.fsitaliane.it.
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Turismo, Santanchè: “Alta partecipazione a bandi di formazione, Ministero ha colto esigenza settore”

🏖️ Italy's Ministry of Tourism received 112 applications for training grants, indicating a sector need for professional growth. The national call for tourist guides approaches 20,000 applications. Minister Daniela Santanchè highlighted this as proof of the tourism industry's need for new growth and innovation tools. Specifically, 38 applications were for the "Fund to Increase Professional Level in Tourism" and 74 for the creation of a National Strategic Polo for High-Level Tourism Training. For more details, visit www.ministeroturismo.gov.it.
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The Data Appeal/Almawave: la Fontana di Trevi è l’attrazione culturale più recensita

🎭 Italian cultural tourism shines in 2025, with top visitors from Italy (34.8%, down 1%), Germany (6.8%), France (6.1%), UK (4.5%), and Spain (4.4%). Couples make up 45%, followed by families (29%), groups (14%), and singles (12%). Digital footprint dropped by 14% in 2024, from 10.7 million to 9.2 million pieces of content. Trevi Fountain's new walkway, opened in 2024, attracted 14,000 in its first weekend, collecting €4,600 for charity. The Museo Leonardo da Vinci in Florence outperformed known institutions, doubling its digital footprint in 2024. General sentiment for Italian cultural offerings scored 86/100, with cities like Florence, Milan, Rome, Venice, and Naples exceeding 90/100. Despite a slight dip in 2024 saturation, direct booking rates increased by 6-7%.
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