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Laura Alese - Federturismo Confindustria

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  • 3 min

GLI ALBERGHI ITALIANI PROTAGONISTI A BERLINO

🏨 Confindustria Alberghi at the 27th IHIF in Berlin on April 2, 2025, alongside ITA, Invitalia, and Italian operators, discussed the future of the growing global hospitality industry. The Italian market saw a 30% increase over the 10-year average, attracting over €2.1 billion in investments in 2024. Rome, Venice, and Milan were investor favorites, but luxury destinations like Lake Como and Sicily also gained interest, accounting for 39% of transactions. "Vacant possession" sales spiked to 73%, indicating direct investor management, while "value-added" investments comprised over half of the deals. Italy's networking space at IHIF aimed to connect businesses and investors, with a special round table and event at the Italian Embassy in Berlin highlighting the sector's economic and social growth potential.
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LA FRECCIA DI APRILE: IN COVER ALBERTO ANGELA CHE RACCONTA IL PIACERE DELLA CONOSCENZA

📖 Alberto Angela hosts the new season of Ulisse, traveling through the National Park of Abruzzo in search of the Marsican bear, featuring interviews with Luca Zingaretti, Gabry Ponte, and Sarah Toscano. In April 2025, La Freccia magazine suggests a journey to discover art by Piero della Francesca and Donatello, recommends hiking the Sicilian southeast, and notes Frecciarossa as the official train for events like Milan's Salone del Mobile and Rome's tennis Internationals. The Guardia di Finanza ski team celebrates 100 years with Olympic medals. Zingaretti directs "La casa degli sguardi", while Ponte prepares for Eurovision and a June San Siro Dance event. Toscano, the youngest Sanremo singer, anticipates a new album for October lives. Cultural events include an Edvard Munch exhibit in Rome and a Pino Daniele tribute in Naples, marking ten years since his passing, and the 20-year anniversary of La Venaria Reale conservation center near Turin. La Freccia's April issue is available digitally on FS Italiane and in print on Trenitalia trains, lounges, and clubs.
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WTTC 2025 a Roma. Il più grande evento al mondo sul Turismo arriva a Roma a settembre

🏖️ Rome, Italy, will host the 25th edition of the World Travel & Tourism Council (WTTC) Global Summit at the Auditorium Parco della Musica from September 28-30, 2025. The summit returns to Europe for the first time in six years and will feature discussions on digital transformation, regenerative tourism, and investment strategies. Previous editions have included speakers like John Kerry and conservationist Robert Irwin, as well as former Presidents Obama and Clinton. Further details, including speakers and agenda, will be announced later.
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Oliver Wyman: la crescita vorticosa del trasporto aereo è a rischio per mancanza di aeromobili

✈ By 2035, the global fleet is expected to grow from 28,000 to 38,000 aircraft, a 3% annual increase. However, production is lagging, with 2,000 fewer aircraft produced than ordered by 2030. Narrow-body aircraft will be short by 1,200 planes. Airbus is producing 47 A320s monthly, down from 59 in 2019, and Boeing's B737 Max production is capped at 38 per month, down from a peak of 51 in 2018. This imbalance leads to higher aircraft prices, reliance on older, less efficient planes, and increased operational costs for airlines. Production needs to double to meet the demand by 2035.
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Mastercard: tra i consumi i viaggi sono la prima scelta

🏗️ The annual Mastercard consumer spending study confirms that 70% of Italians prioritize experiences over material goods. Travel and tourism (90%) top their spending plans, followed by gastronomic experiences (85%) and cultural events (84%). Key reasons include creating lifelong memories (47%), gaining new perspectives (41%), and enriching life experiences (34%). GenZ aims to fulfill at least two dream experiences in 2025, with 43% intending to make it a year of adventure. Italians anticipate spending over €1,000 on travel this year. The sharing of experiences is essential, with 51% preferring family and 49% their partner. Italians are financially savvy about their experiences; 81% compare options, 77% consider their budget, and 69% look for deals before purchasing. In 2024, the Mastercard Economics Institute noted that 32.1% of European consumer spending on experiences (excluding travel and restaurants) went to live events, up from 31.5% in 2023 and 30.7% in 2019.
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American Express: si scelgono viaggi sempre più consapevoli

🏖️ American Express survey reveals 59% of respondents plan 1-3 international trips and 74% aim for 1-3 domestic vacations this year. Millennial and Gen Z travelers prioritize meaningful trips, with 81% favoring family-focused destinations. Over half of Millennial and Gen Z parents plan to vacation with extended family, compared to under one-third of Gen X and baby boomer parents. Quality time is a key motive for 89%, while 83% of younger generations find AI helpful for booking, versus 64% of older cohorts.
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Atri: negli ultimi dieci anni il travel retail cresce del 9%

🛫 Travel retail in Italy is valued at 1.5-2 billion euros, representing 90% of the sector. Globally, the market is worth around 75 billion dollars, expected to double by 2035. Travel retail grows at 8.5/9% over the past decade, outpacing traditional retail's annual growth of 2.3-3%. Italy's aviation industry has seen passenger numbers increase from 150-160 million to 220 million over seven years. Rome's airports had a positive 2024, with Fiumicino Airport handling over 49 million passengers, a 21% increase from 2023 and 13% above 2019. Passenger projections for Italy are 300 million by 2032 and 500 million by 2042. Generation Z accounts for 15-18% of travel retail, expected to rise to 50%.
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Isnart/Unioncamere: a Roma crescono del +9% le presenza tra Natale e Gennaio

🏖️ In Rome, foreign tourist presence grew by 9% during the Christmas holidays and January 2024, with Lazio also seeing an 8.7% increase. Easter is expected to bring record-breaking tourism in April, as room occupancy rates in January already exceeded half the available capacity for the Easter and spring holiday period. Six million nights have already been booked on Airbnb for stays between March and June, according to Isnart's reprocessing of AirDnA data.
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CamperDays: gli eventi sportivi attirano sempre più turisti

🏀 In Italy, 38% of people have traveled for sports events, with 44% men and 32% women; Millennials lead at 51%. Domestic sports travel is preferred by 29%, while 13% have traveled internationally. Interest in sports vacations is at 36%, with women (38%) slightly more interested than men (34%). Gen Z is the most inclined at 46%. Football tops the list at 46%, higher (51%) among 35-55 age group. Tennis follows at 21%, popular with over 55s at 24%. Motorsports are chosen by 13%, with a 17% increase among Gen Z. Swimming and volleyball share the 4th and 5th spots at 10%, with swimming reaching 14% for Millennials and volleyball appealing to 19% of Gen Z. Cycling, track, basketball, and winter sports are notable with 8% each, with basketball doubling for Gen Z at 15%.
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Tourism Economics: si prevede un calo di viaggi verso gli Stati Uniti

📍 Tourism Economics predicts a 5% decline in international travel to the USA in 2023, contrasting with an initial +9% growth, due to Trump administration policies, causing an estimated $64 billion loss for the tourism sector. Early 2025 data from the Department of Homeland Security shows a 9.5% decrease in Italian entries into the U.S., a 7% drop from Germany, and a 1.7% decline from Europe overall. Specifically, U.S. airlines saw a 24.5% drop in Italian travelers compared to a 2.1% decrease for non-American carriers.
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