Laura Alese - Federturismo Confindustria

🏨 JLL's Global Hotel Investment Outlook projects a 15%-25% increase in global hotel investments by 2025 compared to 2024. Despite complex macroeconomic conditions, the hotel sector shows resilience with global demand reaching 4.8 billion overnight stays in November 2024, 102 million more than in 2023, and a 4% RevPar growth. While Asia-Pacific is 10% behind 2019 levels, Americas, Europe, and Middle East have fully recovered with RevPar growth between 17%-26%. In 2024, global hotel investment volumes hit $57.4 billion, a 7% rise from the previous year but below historic levels due to fewer portfolio transactions and smaller deal sizes. Italy saw €1.7 billion (around €2 billion including property conversions) invested in 2024, with luxury hotel conversions in markets like Rome being key transactions since 2019. The 2025 outlook anticipates a significant investment increase, driven by debt restructuring, investment plans for competitive upgrades, and exit timelines for recent private equity deals. Luxury and service sectors remain most attractive to investors, with increased foreign investment expected, particularly from the Middle East and American private investors targeting Europe and select U.S. cities.

🏖 In 2024, Italy's tourist balance recorded a surplus of €21.0 billion, a 5% increase in foreign tourist revenue and a 6% rise in Italian spending abroad. Foreign spending in Italy grew equally from EU and non-EU residents (5%), while Italians spent 8% more in the EU. Vacation travel constituted 63% of total income and 47% of Italian expenditure, with work travel at 27%. Accommodations in hotels, B&Bs, and similar establishments accounted for 43% of Italians' stays abroad and 41% for foreigners in Italy. Rental homes represented about 25% of overnight stays for both groups. ????️

🍷 Wine tourism in Italy grew by 24% in revenue in 2024, despite 81% of the 237 wineries surveyed by the Movimento Turismo del Vino and the Lumsa University's Ceseo reporting cost increases. Margins are significantly impacted, with 29% experiencing 5-10% hikes, 16% 10-25%, and 8% over 25%. Most are small businesses (64% micro, 31% small), with only 9% exceeding €2 million in annual turnover. Wine Hospitality expertise is present in 38% of wineries, though 66% of producers personally welcome visitors, and 90% offer local products. Environmental appeal is strong, with 43% certified organic and 38% following sustainable agriculture standards.

💰 Jfc's tourism research estimates that each tourist costs a municipality at least €3. Italian destinations face annual costs of at least €20 million, while medium-sized locations like Perugia or Siena may incur up to €7 million. The average cost to manage overtourism is €2.9 per guest per day, rising to €4.7 in Venice and at least €400,000 yearly for small municipalities. Cinque Terre's daily cost is €4.5 per visitor, and the Dolomites' "hit and run" tourism costs municipalities about €3.5 per visitor per day.