Tax Free Shopping, Italia prima destinazione in Europa nel 2024. Trainano i turisti americani e gli shopper (U)HNWI
🏢 The Tax Free market in Italy saw a 20% growth with a CAGR of 6.6% from 2019-2024. The USA leads Tax Free spending in Italy at 25%, followed by China (11%) and Gulf countries (10%). (U)HNWIs, making up 3% of shoppers, account for 30% of Italy's Tax Free expenditure. Italy welcomed approximately 152 million travelers in 2024, with international tourist inflows rising about 3% compared to 2023. Italy's offline retail market is valued at 240 billion euros, with 53 billion euros in sectors such as Fashion, Perfumes, Shoes, Leather, and Jewelry. In 2024, Milan confirmed Italy as a top EU shopping destination, with Tax Free spending by non-EU visitors growing 15%, influenced by the new 70 euro minimum spending threshold. Key growth was seen from Turkish (+39%) and Chinese (+35%) shoppers. Ready-to-wear accounted for 34% of spending, with an average spend per shopper of 1,200 euros. Global Blue's "Trend&Insight 2025" event, hosted in Milan on March 25, 2025, in partnership with Fashion Magazine, highlighted these insights.
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