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Laura Alese - Federturismo Confindustria

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International Trade Administration/ Banca d’Italia/Omnio/Accor: stabile il turismo italiano verso gli USA rispetto al decremento di altri paesi

🏖️ Italian tourism to the United States in Q1 2025 remained stable compared to other European countries; while Germany fell by -28.3%, Spain by -24.6%, and the UK by -14.6%, Italy saw only a -3.4% drop in March 2025 from March 2024 and a marginal growth of +0.3% for the quarter. In 2024, 1.404 million Italians traveled to the US, a +5.9% increase from the previous year, spending a total of €3.182 billion. However, Omio reported a 16% rise in cancellations in Q1, with up to 40% spikes from the UK, France, and Germany. Despite this, Italian interest remains strong, particularly for long-distance travel and major cities. Accor Group forecasts a 25% drop in European hotel bookings in the US for the upcoming summer.
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Cna: si prevedono 9 miliardi di fatturato nei ponti primaverili

🏖 From April 19 (Holy Saturday) to May 4 (Sunday), the tourism business in Italy is expected to generate over €9 billion, despite weather forecasts not deterring domestic or international travelers. Over 20 million people are anticipated to travel for leisure, with 12 million staying in hotels or similar accommodations, including 5 million foreign tourists. The data is based on research by Cna Turismo e Commercio.
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Enit/Isnart/UnionCamere: nell’hotellerie il 60% delle camere occupate nel periodo pasquale

🏠 Italian hospitality businesses report nearly 60% room occupancy for Easter, with over 670,000 rooms sold generating €128 million. Notable booking trends for slow tourism areas exceed 70% occupancy, with a 10% increase over 2024. Art cities reach 63.9% occupancy, mountain destinations 61.3%, and spa towns 59.6%. Advance sales for spring holidays are promising: 57% for April 25th and 55% for May 1st. Foreign tourism contributes to this surge, with a forecasted 4.5% increase in airport arrivals from March to May 2025 compared to the same period in 2024 (6,826,831 vs 6,534,725; 96% leisure). The top five markets for holiday travel to Italy are the UK (15.1%), Germany (10.3%), the USA (8.7%), France (8.8%), and Spain (7.7%). Approximately 10% of departures to Italy are around April 17th, reflecting the country's strong tourist appeal. Summer 2025 bookings indicate 60% room sales for June, 64.8% for July, and 65.4% for August, with expectations to rise as the season approaches.
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Mastercard: experience economy protagonista dei nuovi consumi

💰 According to Mastercard research involving over 15,000 Europeans, 51% of Italians plan to spend over 1,000 euros on travel and tourism focused on experiences in 2025. Top desired activities include gastronomy (85%) and cultural events (84%). In Italy, 90% prioritize travel, exceeding the European average (89%). Gen Z leads experiential spending, with 43% aiming for at least two significant experiences. Motivations: 47% for lasting memories, 41% for new perspectives, and 34% for sharing emotions. Most prefer experiencing with family (51%), partner (49%), or friends (33%). Italians are cutting non-essential expenses: 36% on fashion, 31% on tech. Experiential spending remains key in 2025, driven by global events such as the Uefa Champions League, the Cannes Festival, and the Venice Film Festival.
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Istat: a febbraio crescono le assunzioni nel turismo con un aumento dell’occupazione femminile

🏖 In February 2025, Italy's tourism sector records a significant employment boost with 315,000 more jobs compared to the previous year. Women play a crucial role, with an increase of 84,000 employed females between January and February 2025, according to ISTAT data. For more information, visit www.istat.it.
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AFFITTI BREVI: CONFINDUSTRIA ALBERGHI, È URGENTE UNA NORMA NAZIONALE

🏠 On April 18, 2025, the Italian State Council ruled (sentence no. 2928/2025) that non-entrepreneurial tourist rentals do not fall within the powers of municipal inhibitions, preventing local regulations on the matter. Elisabetta Fabri, President of Associazione Italiana Confindustria Alberghi, stressed the strong social impact of unchecked tourist rentals in Italy's cities and the urgent need for national regulation to allow mayors to act based on concrete data, with tools like the National Database of Accommodation Facilities and National Identification Code available for sector monitoring.
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Confindustria Nautica: 1.200 Studenti Da Tutto Il Lazio Hanno Affollato L’evento Centrale Della Giornata Del Mare Al Porto Di Roma Organizzata Insieme A Federazione Italiana Vela.

🌊 On April 11, the most crowded event for the 2025 Sea Day school celebrations was held at the Porto turistico di Roma (Ostia), hosted by Confindustria Nautica and Federazione Italiana Vela, with support from Sviluppo lavoro Italia and the Capitanerie di porto. The event featured 15 stands, FIV instructors, a C-Catamarans boat, parasailing, safety demonstrations from Fiumicino's Capitaneria di porto, and Italian Lifeguard Dogs exhibitions. Walter Rizzetto and Fabrizio D’Ascenzo addressed the importance of nautical sector work opportunities and safety education. The Sea Day, established by law in 2018 through Confindustria Nautica's efforts, focused on youth career opportunities in nautical fields, featuring an animated short film "Il Mare vissuto dal Mare" distributed to high schools.
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La Presidente Lalli al Roma Digital Summit

🖥 On April 9th, at Palazzo Valentini, the third edition of the Roma Digital Summit took place, focusing on Giubileo, PNRR, Sustainable Transport, AI, Cybersecurity, Digital Innovation, Tourism, and Cultural Heritage. The event, part of the "Digital Italy Program 2025," aimed to share guidelines for future planning in digital transition and technological innovation. Rome, a city with 4 million people, is undergoing significant investments thanks to PNRR and Giubileo funds, improving urban spaces and infrastructures. The President of Federturismo, Marina Lalli, highlighted that 80% of companies are using AI, with 40% aiming to enhance customer knowledge and experience. The upcoming Jubileum portal will feature pilgrim routes, enhancing tourism and the cultural experience in Rome.
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IMPOSTA DI SOGGIORNO. LE IMPRESE CHIEDONO IL RISPETTO DELLA LEGGE

🛑 Operators in the tourism industry express concern over the revived discussion on the usage of the tourist tax revenue, as reported by Confindustria Alberghi, Assohotel, and Federalberghi. There's a proposal allowing municipalities to fund current expenses with the tourist tax. Companies have been waiting for the implementation of the principles established by the law creating the tourist tax, intended to finance tourism interventions. The sector, contributing to the economy and employment, feels reduced to an ATM by policy makers. The industry urges national policy protection and investment in competitiveness. Further information can be found at www.alberghiconfindustria.it.
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CONFINDUSTRIA NAUTICA: pubblicato in occasione della Giornata del mare nelle scuole il decreto con i quiz di esame per il “patentino” D1, rilasciabile anche ai sedicenni.

🎣 Patrizia Scarchilli signed decree no. 57 on April 10, 2025, for D1 "patentino" daytime navigation license within 6 miles offshore for up to 115 horsepower, available to 16-year-olds. Final exam after a mandatory training course of at least 5 hours includes 15 questions; passing requires 12 correct answers within 30 minutes. Practical exercises consist of 5 non-consecutive hours on boats over 5.90 meters with over 40 horsepower engines. Nautical schools must communicate course and exam schedules and participant details to authorities. Confindustria Nautica's President Saverio Cecchi aligns this with the summer season and economic challenges, paralleling a subsidy for old motor scrapping in favor of electric propulsion, with applications open from April 8 to May 8.
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