Laura Alese - Federturismo Confindustria

🍴 ENIT's Bus Gourmet Italia tour, promoting UNESCO-recognized Italian cuisine, concluded in Rome. Launched on November 17, it visited cities like Paris, London, and Vienna. The initiative, involving 430 participants, aims to boost tourism flows by 8% over two years, adding 18 million overnight stays. In 2024, Italian culinary tourism grew 176%, generating 2.4 million visits and €363 million in foreign spending, while Italian food exports hit a record €69.1 billion, up 8% from the previous year.

🌏 Secondo il rapporto di Phocuswright, nel 2026, viaggi e turismo genereranno oltre 11,7 trilioni di dollari globalmente e supporteranno 371 milioni di posti di lavoro. Le prenotazioni online sono previste in crescita dell'8% nel 2025, arrivando a 1.070 miliardi di dollari. L'intelligenza artificiale sta trasformando i viaggi, con il 58% dei viaggiatori statunitensi che la utilizzerà per la pianificazione entro il 2025. Le Ota genereranno 408 miliardi di dollari di prenotazioni, con i Millennial a guidare l'adozione digitale.

📈 2026: Corporate travel evolves with AI and sustainability. According to Deloitte's 2025 Corporate Travel Study, 74% of travel managers increased budgets, but 54% face rising costs as a barrier. “12-hour micro-trips” maximize value; professionals prefer 6-10 targeted trips annually. Over 60% of managers invest in AI tools like BizAway's Bizzy for efficiency. ESG criteria guide travel, emphasizing trains over short flights. Two-thirds foresee at least one major event annually, fostering relationships and growth.

📈 Eurozone is expected to grow by 1.2% in 2026, with inflation dropping to 1.8%. Germany's growth will accelerate from 0.3% in 2025 to 1.2% in 2026, while Spain will see 2.1% growth. Italy's GDP will increase by 0.7%, contributing 40% to global economic growth. Central and Eastern Europe, especially Hungary and Romania, will recover with consumer growth and interest rate cuts. Luxury tourism will boost Nordic countries and Switzerland. Italian spending will focus on experiences, with AI increasingly important.

💰 L’Italy Holiday Shopping Outlook di Bain & Company Italia rivela cambiamenti nel consumo per il 2024. La spesa media natalizia aumenta del 10% a 228 euro, con viaggi a 650 euro (+8%). Due italiani su cinque viaggeranno, scegliendo destinazioni italiane nel 75% dei casi. Le preferenze di viaggio includono la montagna (45%) e città d’arte (39%). Gli alloggi preferiti sono case vacanza (37%) e hotel (36%). I Boomer spenderanno oltre 730 euro.