Laura Alese - Federturismo Confindustria

🌍 Secondo il rapporto trimestrale della Commissione Europea, nel 2023, il turismo europeo ha visto un aumento degli arrivi internazionali del 3% e dei pernottamenti del 2,7%. Nel 2025, la spesa totale dei visitatori crescerà del 9,9%. Malta (+12%), Cipro (+10%), Spagna (+4%) e Portogallo (+2%) hanno avuto ottimi risultati. Norvegia e Finlandia hanno visto un aumento del 14% ciascuna. Dai mercati a lungo raggio, il Giappone è aumentato del 24% e la Cina del 21%.

💸 Consumers in Europe are expected to increase spending by 3.1% year-on-year from November 1 to December 24, 2025, according to Mastercard's SpendingPulse data. Italian consumer spending is projected to rise by 2.1%. Hungary, Poland, Spain, and the Czech Republic anticipate the highest growth rates at 5.2%, 5%, 4.8%, and 4.6% respectively. Notably, Milano sees an 8.4% increase in flight bookings compared to last year. Travel trends show European travelers seeking warmer destinations, with Thailand and Egypt being popular.

🏠 L'Italia si conferma tra le principali mete del real estate di lusso per investitori internazionali secondo l'Osservatorio Luxforsale 2025. La domanda cresce grazie a eventi come il Giubileo 2025 e le Olimpiadi Milano-Cortina 2026. Gli utenti stranieri su Luxforsale raggiungono il 48%, con Indonesia (12,36%) in testa. Gli affitti di lusso offrono rendite tra il 4% e il 10%. Lombardia ha 1.036 immobili di pregio; Toscana ha 19 proprietà sopra i 10 milioni di euro.

🌏 Italian long-haul travel to Asia-Pacific is booming, with a 92% increase in flight bookings to Asia and 123% to China, according to Trip.com. Top destinations for 2025 include Tokyo, Bangkok, and Seoul. Inbound travel to Italy from Asia rises by 80%, with China leading. Travelers favor cultural hotspots like Rome and Milan. Chinese tourists prefer Milan, while other Asians prefer Rome. Key Asian sources include China, Japan, and Hong Kong.

European Travel Trends 🌍 73% of Europeans plan to travel between October 2025 and March 2026, consistent with last year. 63% intend to travel internationally this fall/winter, up 3%. 82% maintain or increase their travel budget. Financial constraints (36%) and lack of time (27%) are main travel obstacles. Nearly 45% will take one vacation in the next six months. Southern Europe attracts 52%, with Spain's popularity rising by 5 points. Air travel is preferred by 57% of travelers.