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l.alese@federturismo.it Laura Alese - Federturismo Confindus

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  • 2 min

Srm Intesa Sanpaolo: nel 2024 cresce il turismo al Sud

🏖️ In 2024, Southern Italy is predicted to fully recover its tourism numbers, surpassing 2019 levels with a 2.8% increase, totaling nearly 89 million overnight stays. International demand is expected to grow by 4.5% from 2023, reaching 105.4% of pre-COVID figures. The region contributes €24.9 billion in value (24% of Italy), with 86.1 million nights (19% of Italy), an average stay of 3.5 days, a seasonal peak of 76.8% in summer months, and 38.9% of foreign presences. Hotel capacity represents 28.8% of Italy's total, rising to 37.9% in 4 and 5-star categories, and 23.1% in non-hotel accommodations. Investments in tourism businesses over the last three years were made by approximately 77% of enterprises in Southern Italy (76% in Italy), focusing on service quality and sustainability, with a current investment estimate of €300 million and a projected 2% increase in the next three years.
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ITA AIRWAYS E TRENITALIA INSIEME PER OFFRIRE ANCORA PIÙ OPPORTUNITÀ AI SOCI DI VOLARE E CARTAFRECCIA

🏢 On July 8, 2024, in Rome, ITA Airways and Trenitalia announced a partnership allowing loyalty program members to convert points between Volare and CartaFRECCIA programs. Volare, ITA Airways’ loyalty program, has 2,150,000 members and 30 commercial partners, while CartaFRECCIA recently surpassed 10 million members and offers perks like free tickets and class upgrades. This partnership aims to enrich customer experience and provide more options for point utilization.
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CartaOrange: come sono cambiati viaggi di nozze

💍 Honey moon trips have evolved over a decade: shorter stays, luxury accommodations, and experiential travel are the new norm. Sea destinations feature in only 67% of trips, as couples often combine discovery with beach stays. The core age group is 25-39 years (73%), followed by 40-59 (22%) and over 59 (5%). Couples may travel with children (8%) or friends (5%). Top destinations include Asia (38%), Africa (21%), and North America (15%), with Italy favoring long-haul North American trips. Europe (10%) sees Iceland as a newcomer, while the Middle East (6%), led by Jordan's rise in 2023, and specifically Japan, show significant growth. Oceania accounts for 5%, Central America for 3%, and all of South America for 2%. Departures often occur weeks or months post-wedding, leading to winter trips to South America. Average spending has increased by 2% since 2023, with bookings made up to six months in advance. In early 2024, the United States, Peru, and Tanzania with Zanzibar are the leading destinations. (Source: CartOrange.com)
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Luxury Travel Intelligence: Roma seconda al mondo per aperture di hotel extra lusso

🏡 Roma ranks second in the world for new luxury hotel openings, behind London, with a projected 30% increase in luxury rooms by 2025 and a doubling in the next five years. The Corinthia Rome, featuring 60 rooms and 21 suites, is set to open this year. Casa Monti by Leitmotiv, Orient Express, and Romeo Collection's Romeo Roma with 74 luxury rooms and suites are also launching. Nobu Hotel and Restaurant Roma, with 122 rooms including a 500 sqm suite, is yet to announce its opening date. By 2025, Grand Hotel Nazareno, Baccarat Hotel Rome, Thompson Rome by Hyatt, and Rosewood with 157 rooms and 44 suites will open. A Four Seasons hotel, representing over €500 million investment, is coming to Piazza San Silvestro. Mandarin Oriental's luxury complex, a €80 million investment, is due in 2026.
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Boston Consulting Group: Millennial e Gen Z richiedono l’assicurazione incorporata

💰 Millennials and Gen Z, known as 'point-and-click' consumers, are inclined towards embedded insurance in purchasing processes, with 84% of Gen Z and 75% of Millennials preferring it. Automotive and travel are the favored sectors for integrated insurance, with 30% of young generations likely to buy such policies. Embedded insurance market in travel and hospitality is projected to grow from $18.8 billion in 2023 to $37 billion by 2030, at a CAGR of 9.67%. Over 30% of insurance transactions are expected to be through integrated channels by 2028, with 82% of younger consumers preferring mobile devices for insurance purchases.
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Scenari immobiliari: in Italia cresce il comparto extralbeghiero

🏠 In Italy, hotel stays dominated tourism with a projected 476.7 million in 2024, up 6% annually, while non-hotel accommodations also rose. Summer 2023 saw a 5% increase in short-term rentals, with fees up by 4% from 2022, and an 8% growth expected in 2024. European investments in the sector reached €16 billion in 2023, up 8.5%, while Italy saw €1.4 billion, despite a decline. Globally, over 1,400 deals exceeded €47 billion in 2023, down 35% from €72 billion in 2022. Italy's hotel real estate turnover decreased by approximately 14% to €3 billion in 2023. National investments surpassed international ones, with significant activity from French and UK investors, and over 5,800 rooms affected in 2023. Italy's national occupancy rate exceeded 60%, outperforming 2019 figures.
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Castello Sgr/Booking/Airbnb: positive le performance dell’occupazione alberghiera, spesso legata a concerti ed eventi

🏠 Global hotel demand over the past 17 months has surpassed 2019 levels, with a 6% increase in May. The database includes 83,000 hotels, indicating growth in areas like Rome (+6%), Paris (+4%), and stagnation in London. January-May 2024 occupancy in European cities ranged from 60-80%, with Milan at 70% and Rome at 68%. Rate increases for January-May 2024 over 2023 include Rome (+6%), Milan (+7%), Paris (+4%), and Brussels (+2%). Upcoming bookings show a +48% increase in weekday reservations. Luxury market performance in Italy shows Rome at 69% occupancy, Venice at 69%, Florence at 79%, Lake Como at 82%, Amalfi Coast and Capri at 75%. High season rates in 2023 peaked in June and July with Rome at €891, Florence at €960, and the Amalfi Coast and Capri at €1,890. In June 2023, Europe welcomed 2.7 million American visitors, with a year-over-year increase in April 2024 of 40,000 tourists in Italy. The Italian occupancy rate for the first five months of 2024 is 66%, with exceptions like Turin and Genoa exceeding 2019 levels. Lake Como is becoming a year-round destination with 60% occupancy already. Expectations for Milan and Rome suggest higher
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Garden Sharing: vacanze open air soprattutto fuori stagione

🏖️ Travelers prefer using their own tents or campers during the low season from March to May and September to November, according to Garden Sharing. Reservations on Garden Sharing for the first six months of 2024, with the latest check-ins in August, indicate summer isn't as crucial for outdoor demand. The most sought-after experiences include meals, farm stays, wineries, natural oases, wellness, and pet-friendly options. Tuscany (18.8%), Emilia Romagna (17.6%), and Sardinia (10.6%) are favorite destinations for Italian open-air tourists, while Tuscany (29%), Veneto (15.3%), and Emilia Romagna (11.5%) top the list for foreigners. Reservations for August show Sardinia leading among outdoor travelers followed by Puglia, Veneto, and Tuscania, with foreign tourists favoring southern regions (Campania, Basilicata, Calabria) mainly from Germany (19.7%), France (16.9%), with lesser percentages from Switzerland, the Netherlands, and Great Britain. Couples and families dominate, with bookings for 2 to 4 people at 60%, but solo travelers and groups over five, including large families and organizations, are on the rise.
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Phocuswright: nel 57% dei casi la scelta di viaggio è guidata dai social

📍 Over half of travelers use social platforms for trip planning, with 57% influenced by online content. Young adults (18-34) show a 75% usage rate, significantly higher than the 35% for those over 55, and above the 63% for the 35-54 age group. Nearly two-thirds share content on social media during their trips, and 62% make specific travel decisions based on social media content. Social media stands as a top resource for travel ideas, closely following general online searches.
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WTTC: supera gli 11 trilioni il contributo del turismo all’economia mondiale

🏖️ In 2024, the global travel sector's contribution to GDP is expected to reach $11.1 trillion. Europe's tourism is projected to generate nearly €1.75 trillion, up about 6% from 2019, with jobs surpassing 24.5 million, a 4.5% increase from 2019. International spending will be about €517 billion, while local spending is set to exceed €982 billion. Italy's tourism grew by 8.4% in 2023, contributing €214.9 billion to the GDP, and is forecasted to be worth €223.1 billion in 2024, almost 11% of the total economy.
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