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Ivan De Rose

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Evoluzione nel turismo: tre tendenze chiave del 2024

🏖️ In the first two quadrimesters of 2024, the tourism sector grew internationally, with experiential travel expected to exceed a market size of $1 trillion by 2025. The "State of Travel 2024" report by Skift highlights three key trends: the rise of experiential journeys, with consumers prioritizing unique experiences; the impact of social media on direct bookings, with 51% reporting an increase and 34% of younger travelers willing to book through platforms like Instagram, Facebook, and YouTube; and loyalty programs facing challenges, particularly with only 9% of Gen Z and Millennials engaging with them, indicating a shift towards flexibility and personalization.
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Formazione Alberghiera: l’impatto dell’Intelligenza Artificiale

🏨 AI is revolutionizing the hospitality sector by enabling hotels to offer more efficient and personalized services. Modern hoteliers are leveraging AI for staff training, creating interactive onboarding programs, engaging learning processes through gamification, and utilizing augmented reality for practical tasks. AI applications also enhance language skills, analyze work processes for improvement, and provide predictive insights for guest preferences. These innovations foster a versatile, tech-savvy workforce, ready to meet the demands of modern hospitality.
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La risposta delle OTA all’aumento delle prenotazioni dirette

🏨 Skift Research highlights a shift towards direct bookings over Online Travel Agencies (OTAs), with travelers using OTAs for research but 50% booking directly on hotel websites, a phenomenon known as the “billboard effect”. OTAs like Airbnb, Booking Holdings, and Expedia Group, in response to the 2024 trend, are diversifying their advertising investments, with Expedia using AI "Romie" for personalization, Booking Holdings refocusing on social media, and Airbnb increasing ad spend by 21%. Hoteliers are urged to enhance online presence, offer local experiences, improve loyalty programs, and use quality booking engines like Simple Booking by QNT to compete effectively.
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L’evoluzione dei comportamenti dei viaggiatori

🏖️ Travel behaviors have evolved, particularly with the pandemic acting as an accelerator. A 2020-2023 eHotelier report identifies four key trends reshaping hospitality: personalized experiences reflecting individual passions like gastronomy and sustainability, hyper-personalization through technology to enhance guest satisfaction, increased demand for eco-sustainable options, and the need for a strong social media strategy to attract younger travelers. Hospitality success now hinges on adapting to these market-driven expectations.
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TikTok e le scelte dei giovani viaggiatori

📱 TikTok has become a key tool for young travelers in planning trips, with 71% of European TikTok users relying on platform advice for booking holidays. Gen Z and Millennials are increasingly using TikTok instead of traditional search engines, with 64% of Gen Z considering it their primary search tool. The platform is influencing the tourism sector, with 'hidden gems' becoming popular yet risking loss of authenticity due to viral exposure. TikTok's impact necessitates tourism operators to adopt innovative digital strategies to meet the demands of modern travelers.
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Tassa d’ingresso a Venezia: numeri, prospettive e reazioni internazionali

🇳🇱 In Venice, a 5€ entry fee collected 2.425.310€ over 29 days between April and July 2024, surpassing the targeted 700,000€. Of the 3,618,114 bookings, 1.4 million were hotel guests, 1 million for work/study, and 400,000 were residents/relatives, all exempt. Visitor numbers stayed below 2023 levels, indicating lower congestion. Future plans include increasing fee days and potentially raising the fee to 10€ in 2025. Mixed international media reactions highlighted local resident satisfaction and critic skepticism. Funds will support city maintenance and restoration.
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L’evoluzione del Turismo Europeo nel 2024

🏖️ In Q2 2024, European tourism saw a 12% increase in arrivals and 10% growth in overnight stays. Serbia, Malta, Portugal, Albania, Montenegro gained popularity with Serbia experiencing a 40% surge in arrivals. Denmark's overnight stays spiked by 38%, while Spain and Greece recorded a 25% rise in tourist spending. Italy's tourist expenditure grew by 20%, despite the average stay duration dropping due to higher costs and competition from emerging destinations. The European market overall marked a +13.7% revenue increase from the previous year.
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Diversificare e crescere: 7 trend redditizi nel 2024

🏨 Hotels are adapting to evolving consumer preferences and technological advancements to enhance revenue streams. Staying ahead in hospitality requires offering advanced services and tapping into new earning opportunities. Seven emerging trends for 2024 include coworking spaces, live entertainment, flexible booking, personalized culinary experiences, family and child-friendly amenities, women-focused services, and pet-friendly options. Embracing these trends allows hotels to cater to new customer segments, optimize room occupation and turnover, and create memorable guest experiences.
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Ricerca online e pianificazione dei viaggi tramite Social Media

Hoteliers today must adapt to the digital revolution, as Gen Z is increasingly using social platforms like TikTok over traditional search engines for travel and accommodation, according to studies by Forbes, Talker Research, and Globetrender. This shift indicates the need for radical changes in digital marketing strategies, as social media becomes a primary tool for brand discovery and travel planning, with a third of the population using mobile devices as their main internet access point, requiring hoteliers to adopt a "mobile-first" approach.
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5 punti chiave per migliorare l’esperienza degli ospiti

L'articolo discute l'importanza per gli albergatori di adottare tecnologie e strategie innovative per migliorare l'esperienza dei clienti lungo tutto il loro percorso, dalla prenotazione al post soggiorno, enfatizzando l'impiego di app mobili, chatbot, self-service, AI e personalizzazione dei servizi per aumentare la soddisfazione e la fidelizzazione del cliente. [[[POST_SCORE: +17]]]
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