Posts by author

Ivan De Rose

35 posts
Leggere l'articolo
  • 2 min

Google testa nuovi layout per i risultati di ricerca degli Hotel

🏨 Google has introduced new layouts for hotel search results to improve user experience, focusing on intuitive discovery and selection of accommodations. Tests in Italy show a shift from list views to dynamic columns and rows, aiming to provide immediate visual information and interactive content. The changes may respond to the Digital Marketing Act's (DMA) suboptimal performance. Innovations include metasearch ads at the top of search pages, up to ten images per hotel, detailed review sections, and enlarged map previews. Callouts have been removed for a cleaner presentation. High visual quality and positive reviews from hoteliers can leverage these changes for increased engagement and conversions.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 3 min

Nuove regolamentazioni per le recensioni online

📖 The Italian government approved a bill to increase transparency in online reviews, particularly for hotels and restaurants, combating fake and paid reviews. Reviewers must provide identity verification and prove real presence at the location. Online reviews influence 82% of accommodation bookings and 70% of restaurant choices. TripAdvisor's 2022 data revealed 1.3 million (4.3%) of 30.2 million reviews were fraudulent. The bill also allows businesses to remove outdated or misleading reviews and prohibits buying or selling reviews. Implementation and verification mechanisms remain to be clarified.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 3 min

Il futuro delle prenotazioni alberghiere

💹 Skift Research, in September 2024, predicts direct digital channels will overtake OTAs by 2030, with direct bookings increasing from 25% in 2024 to 42% in 2030. Max Starkov highlights systemic issues, noting hotels invest only 2.6% of room revenue in technology and less than 2.5% in marketing, compared to OTAs' 15% in technology and up to 54% in marketing. Strategies suggested include boosting technology investment, enhancing marketing, and training staff in digital skills for hotels to compete effectively and increase direct bookings.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 3 min

Il futuro delle prenotazioni alberghiere

💸 Skift Research predicts direct digital bookings to surpass OTAs by 2030, with direct bookings rising from 25% in 2024 to 42% in 2030, while OTA usage is expected to drop from 25% to 13%. Hospitality expert Max Starkov contends that hotels, especially independents, face systemic underinvestment in technology (just 2.6% of room revenue) and marketing (less than 2.5% of room revenue), which is dwarfed by OTA investments (Expedia 15%, Booking.com 36% and 54% in promotions). For direct bookings to compete, hotels must significantly increase funding in these areas, exceeding the average 7.7% revenue investment in marketing by other sectors.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 3 min

Le innovazioni nel marketing digitale degli hotel

🏨 Hotel digital marketing in 2025 will evolve, with personalization and emerging trends shaping guest interactions. eHotelier identifies key trends: short-duration videos on TikTok targeting Millennials and Gen Z, partnerships with micro and nano influencers for authentic engagement, leveraging user-generated content (UGC) for trust and conversions, optimizing for voice search responding to conversational queries, and local marketing for authentic cultural experiences. These innovations cater to consumer needs, enhancing visibility and fostering guest loyalty.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 2 min

Tendenze turistiche nel 2025: Un Futuro Innovativo e Sostenibile

🏖️ In 2024, over 50% of travelers indicated climate change would impact their vacation choices, favoring cooler destinations to escape heat. Companies like Intrepid Travel encourage tourism to unique, lesser-known locations such as Greenland, Ghana, Mongolia, and Australia, focusing on sustainable travel to combat overtourism. The Scottish term "hurkle-durkling" highlights a trend where vacationers prioritize rest and relaxation. Culinary tourism is increasingly central to the travel experience, with a shift towards authentic, local food festivals and experiences. The tourism industry in 2025 is driven by sustainable practices, innovation, authenticity, and responsibility.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 2 min

Travel Feed di Google: nuova era per gli annunci di ricerca alberghiera

💾 Google launched Travel Feed on October 21, transforming traditional static hotel ads into a dynamic format with real-time rates, images, and reviews directly in search results. Early testing with select hotels showed a 20% increase in click-through rates. This feature aims to improve user experience and transparency in hospitality marketing by providing updated and relevant information, potentially leading to higher clicks and conversions in hotel advertising campaigns.
Leggere l'articolo
Condividi