Posts by author

Ivan De Rose

35 posts
Leggere l'articolo
  • 3 min

Arriva la pubblicità in ChatGPT: nuove opportunità per gli hotel

📢 OpenAI started testing ads in ChatGPT for U.S. users on Free and Go plans in 2026. Ads appear at responses' end, labeled as sponsored, relevant to the conversation, and not visible to under-18s. This strategic shift offers hotels a chance for visibility during user travel planning. Ads won't interrupt or appear in sensitive topics. As opposed to Google Ads, ChatGPT ads integrate into conversations, focusing on user intent without disrupting the experience.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 3 min

Destagionalizzazione in Europa: come cambia il turismo e cosa significa per l’Italia

🌍 Turisti preferiscono l'autunno per visitare l'Europa, cambiando il turismo italiano. Da settembre a novembre 2025, Firenze ha visto un aumento del 110% nelle prenotazioni; Siena, +60%. Le tariffe alberghiere in Europa sono cresciute del 25%. L'estate non è più il picco turistico; la primavera vede una forte domanda. La destagionalizzazione stabilizza l'economia turistica, riducendo il sovraffollamento e promuovendo un modello sostenibile.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 3 min

Generazione Z in hotel: come conquistare i viaggiatori del futuro

📍 Gen Z, born 1996-2010, reshapes hospitality, demanding digital convenience, authenticity, and sustainability. Fluid, intuitive digital processes are essential, including smartphone bookings and virtual keys. Flexibility allows spontaneous plans with 24/7 service access. Authentic experiences and recognizable hotel identities appeal to them. Sustainability is crucial, with eco-friendly practices expected. Hotels must adapt to these demands to remain competitive and foster loyalty, becoming key players in future tourism.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 3 min

Viaggi responsabili come soluzione strategica al sovraffollamento turistico

🗺 Venezia, Maiorca, Barcellona e Alto Adige hanno affrontato sovraffollamento turistico nel 2025. Maiorca e Barcellona registrano proteste che riducono gli arrivi. Alto Adige introduit systèmes de réservation pour préserver les Alpes. Norvège et Grèce augmentent les taxes de séjour. L'UE lance la campagne "Unlock an Unexpected Upgrade" pour promouvoir un tourisme responsable et décentralisé. Les stratégies incluent la promotion des destinations moins connues et le voyage hors-saison pour un impact positif durable.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 2 min

TikTok e travel marketing: come funziona Travel Ads

🌍 TikTok, a Chinese multinational, launched Travel Ads using AI-based Smart+ to revolutionize the travel industry. Travel Ads aim to connect users with travel content, maximizing conversion and ROI. Formats include Single Video, Catalog Video, and Catalog Carousel. Accor saw a 9% ROAS increase and a 54% CPC decrease. Melia's ROAS increased by 156% in Spain, 178% in the U.S., and 291% in the U.K. Etihad witnessed a 17% booking increase.
Leggere l'articolo
Condividi
Leggere l'articolo
  • 3 min

Aumentano le prenotazioni dirette: Hotel sempre più indipendenti mentre le OTA investono nell’extra-alberghiero

🏨 2025 sees a decline in online travel agency (OTA) bookings, dropping from 30% to 22%. Over 15,000 European hotels are suing Booking.com for EU competition violations. OTAs like Booking.com and Expedia adapt by focusing on alternative accommodations, boosting stays by 7-8% in Q2 2025. The European Digital Markets Act reduces OTA price advantages, dropping from 19.3% to 12.6%. Strategic direct booking management and investments in technology offer hotels new opportunities to reduce OTA dependency.
Leggere l'articolo
Condividi

Stop alle recensioni false per gli hotel: le novità presentate nella normativa

📝 Italian government introduces new measures to tackle fake online reviews, aiming for transparency. Reviews now require a tangible proof like a receipt, to be posted within 15 days to ensure authenticity. Buying or trading reviews is banned, with enforcement by the Antitrust authority. This law, under Senate discussion, mandates hotels and restaurants to verify stays, enhancing competitive transparency and credibility in the tourism sector.
Leggere l'articolo
Condividi