Kempinski, un’italiana a capo delle strategie del marchio: Barbara Biffi nuova Chief Brand Officer
🏨 In October 2025, Kempinski Hotels appointed Italian professional Barbara Biffi as Chief Brand Officer to lead its strategic brand transformation. CEO Barbara Muckermann emphasized Biffi's international background and luxury brand strategy experience. Biffi will enhance marketing operations and digital experiences for luxury travelers. A graduate in Statistics and Economics from Università Cattolica del Sacro Cuore, Biffi previously held roles at Silversea, MSC Crociere, and Ogilvy New York. She is fluent in English, French, and Italian.
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