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Emilio De Risi

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21 Gr di Turismo: Contrasti

🗺 2025, Barcellona: A €3.2 billion airport expansion was approved to make it an intercontinental hub. Salvador Illa supports it, while Aina Vida criticizes tourist overcrowding. The EU evaluates potential environmental impacts. Recent protests highlight inadequate tourism management. Airbnb blames hotels for overtourism, countered by Federalberghi and Tui, blaming short-term rentals. The Louvre faces staffing issues during an informal strike. Meanwhile, Sandals Resorts expands coral restoration in the Caribbean. Valtur earns a historic national brand recognition.
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21 Gr di Turismo: Tassare o non

💰 Norvegia adotterà una tassa sul turismo per chi soggiorna in hotel o navi da crociera, escludendo campeggiatori e camperisti. L'idea contrasta con il principio dell'allemannsretten, il diritto di accesso a spazi pubblici naturali. Il turismo è percepito fuori controllo, specialmente nelle isole Lofoten. In Inghilterra, i sindaci propongono una tassa simile per reinvestire localmente. La questione è dibattuta: i fondi dovrebbero servire a fini collettivi, come migliorare infrastrutture e spazi culturali.
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21 Gr di Turismo: Giugno

🍳 Two chefs from Livorno, Tuscany and Navarra, Spain, collaborated to spotlight women's roles in the culinary industry. The "Spagna al femminile" and "Benvenute" projects focus on elevating women in tourism and culinary fields. Carnival Firenze joins Carnival Cruise Line, highlighting "Carnival fun Italian style." IT.A.CÀ, the responsible tourism festival, spans 20 locations across 11 regions. Simplified rules for open-air tourism in Italy, a tourist damaged terracotta warriors in China, and Hawaii introduces a "Green fee" from 2026, projected to raise $100 million annually.
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21 Gr di Turismo: Oltre la crescita

📓 A recent Lancet study highlights concerns over continuous economic growth in high-income countries, suggesting it's not always socially beneficial or sustainable. It proposes using the Genuine Progress Indicator (GPI) over GDP, focusing on environmental costs and inequality. In tourism, this could mean shifting from purely quantitative metrics to qualitative ones, emphasizing local economic support and environmental conservation. Additionally, Furtenbach Adventures offers Everest expeditions in 10 days for €150,000 by using xenon to speed acclimatization.
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21 Gr di Turismo: Confessione

📈 In May 2025, the 75th Federalberghi assembly in Merano called for bold reforms to enhance Italy's tourism sector. Meanwhile, the US tourism industry faces challenges, with a projected $12.5 billion revenue loss in 2025, a 7% decrease. This is due to a 12% drop in international arrivals since March 2025, leading to a $50 billion trade deficit. Major companies like Expedia and Airbnb report declining demand, with Expedia's stock dropping 8%.
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21 Gr di Turismo: La fine del sogno

💵 CitizenM, a hotel brand started in 2008, has been acquired by Marriott, the world's largest hotel chain. Airbnb plans international expansion due to U.S. market softness, with a focus on Italy and high-quality hotels. Hilton aims for tenfold growth in India, with 32 hotels currently and 29 in development. Greece saw €21.5 billion in tourism revenue last year. Cuba targets Chinese tourists for growth amid U.S. sanctions. The concept of the "motel" celebrates its 100th anniversary this year.
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21 Gr di Turismo: Impressioni da Matera

🛌 Matera's Sasso Caveoso is home to the 4 km long trail 406, a tourist attraction marked by the CAI as suitable for experienced hikers (EE). Despite its treacherous terrain and recommended hiking time of 1 hour and 20 minutes for just 1.84 km, many tourists attempt it unprepared. In 1950, over 15,000 people lived in precarity in the Sassi of Matera. Following a special law in 1952, residents were relocated, leaving the Sassi nearly empty until UNESCO's 1993 World Heritage listing sparked a revival. Mel Gibson's "The Passion of Christ" further propelled its fame. With a current population of 59,745, only about 2.3% (1,382 residents) live in the Sassi district as of 2022, a decline from 1,888 in 1988. The local question remains whether the Sassi should be solely a tourist site, a vibrant neighborhood, or a balance of both.
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  • 11 min

21 Gr di Turismo: Mafia, raccontarla ai turisti

📝 Edoardo Zaffuto, a co-founder of Addiopizzo Travel, believes stories of anti-mafia resistance are as much a part of Sicily as the sea and arancini. Addiopizzo Travel stemmed from the anti-mafia movement Addiopizzo, which started a critical consumption campaign, leading to the idea of ethical tourism for travelers wanting to support the movement. It evolved from working with schools to needing professional tourism figures. The "Palermo no mafia" tour emphasizes storytelling, focusing on facts while personal experiences provide depth. The tour is conducted in English and Italian, with a growing audience due to the spread of responsible travel concepts. Addiopizzo Travel's ethical tourism approach has expanded beyond Sicily, with a new tour launched in Naples in collaboration with the social cooperative La Paranza. The tours aim to provide a truthful narration of the territory, including its dark sides and the fight against crime, as part of urban and social regeneration. Addiopizzo Travel's office is located at Isola delle Femmine in the old station master's house, and they are planning a tour around the Kalsa neighborhood in Palermo, showcasing local artisans and the area's revival.
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21 Gr di Turismo: Distorsione della realtà

😎 Emilio De Risi delivered a lecture at the 24ore Business School's Destination Management master program, titled "Non chiamarlo copywriting. Scrivere e raccontare il turismo." Airbus plans to fly a hydrogen-fueled electric plane by 2035. McDonald's brand value is $40.5 billion, surpassing Starbucks for the first time since 2016. Denmark and Finland updated travel advisories for transgender individuals heading to the US, while Germany and UK also revised their guidelines for entry into the US. West Japan Railway revealed Wakayama's 3D-printed station building, boasting earthquake resistance similar to reinforced concrete, assembled in 2.5 hours, at roughly half the cost. Marriott International utilizes Adobe's AI platform for advertising campaigns, optimizing time and labor. Google's IA Overview, an AI-fueled search feature, could impact digital marketing. Pontrhydyfen, Wales, birthplace of actor Richard Burton, may see increased tourism with the release of his biopic in his centennial year.
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21 Gr di Turismo: Piroette

📷 Emilio De Risi covers the contrasts between experiencing the idealized version of nature in tourism vs. the reality, as exemplified by the Kruger Park's practice of hiding harsh scenes before tourists arrive. Insights from the third Hotellerie Summit Pambianco include emerging vacation destinations like Lake Como, Puglia, Sicily, and Sardinia, with the trend of repositioning hotels being preferred by 65% of investors, 50% in luxury. The Gruppo Gattinoni notes a drop in the average age of business front-liners to 40-45 post-COVID19. A survey on summer vacations indicates the majority heading to the beach, 18% to art cities, and 3% to villages. Human company highlights direct bookings over intermediated ones in outdoor tourism, with numerous ancillary earning opportunities. A proposed TV series aims to rekindle love for hotel work. Paris is reviving its nightlife with the administration's support, mediating between clubs and residents, funding new venues, investing in noise reduction, and rewarding rule adherence. This balance between city policy and nightlife culture offers a case study in urban and tourism policy.
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