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Emilio De Risi

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  • 11 min

21 Gr di Turismo: Mafia, raccontarla ai turisti

???? Edoardo Zaffuto, a co-founder of Addiopizzo Travel, believes stories of anti-mafia resistance are as much a part of Sicily as the sea and arancini. Addiopizzo Travel stemmed from the anti-mafia movement Addiopizzo, which started a critical consumption campaign, leading to the idea of ethical tourism for travelers wanting to support the movement. It evolved from working with schools to needing professional tourism figures. The "Palermo no mafia" tour emphasizes storytelling, focusing on facts while personal experiences provide depth. The tour is conducted in English and Italian, with a growing audience due to the spread of responsible travel concepts. Addiopizzo Travel's ethical tourism approach has expanded beyond Sicily, with a new tour launched in Naples in collaboration with the social cooperative La Paranza. The tours aim to provide a truthful narration of the territory, including its dark sides and the fight against crime, as part of urban and social regeneration. Addiopizzo Travel's office is located at Isola delle Femmine in the old station master's house, and they are planning a tour around the Kalsa neighborhood in Palermo, showcasing local artisans and the area's revival.
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  • 4 min

21 Gr di Turismo: Distorsione della realtà

😎 Emilio De Risi delivered a lecture at the 24ore Business School's Destination Management master program, titled "Non chiamarlo copywriting. Scrivere e raccontare il turismo." Airbus plans to fly a hydrogen-fueled electric plane by 2035. McDonald's brand value is $40.5 billion, surpassing Starbucks for the first time since 2016. Denmark and Finland updated travel advisories for transgender individuals heading to the US, while Germany and UK also revised their guidelines for entry into the US. West Japan Railway revealed Wakayama's 3D-printed station building, boasting earthquake resistance similar to reinforced concrete, assembled in 2.5 hours, at roughly half the cost. Marriott International utilizes Adobe's AI platform for advertising campaigns, optimizing time and labor. Google's IA Overview, an AI-fueled search feature, could impact digital marketing. Pontrhydyfen, Wales, birthplace of actor Richard Burton, may see increased tourism with the release of his biopic in his centennial year.
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  • 4 min

21 Gr di Turismo: Piroette

📷 Emilio De Risi covers the contrasts between experiencing the idealized version of nature in tourism vs. the reality, as exemplified by the Kruger Park's practice of hiding harsh scenes before tourists arrive. Insights from the third Hotellerie Summit Pambianco include emerging vacation destinations like Lake Como, Puglia, Sicily, and Sardinia, with the trend of repositioning hotels being preferred by 65% of investors, 50% in luxury. The Gruppo Gattinoni notes a drop in the average age of business front-liners to 40-45 post-COVID19. A survey on summer vacations indicates the majority heading to the beach, 18% to art cities, and 3% to villages. Human company highlights direct bookings over intermediated ones in outdoor tourism, with numerous ancillary earning opportunities. A proposed TV series aims to rekindle love for hotel work. Paris is reviving its nightlife with the administration's support, mediating between clubs and residents, funding new venues, investing in noise reduction, and rewarding rule adherence. This balance between city policy and nightlife culture offers a case study in urban and tourism policy.
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