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Elisa DAgostino

34 posts
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  • 4 min

Come film e social media ispirano i viaggiatori indiani

🎬 In 2024, 44% of Indian travelers draw inspiration from TV shows and movies for travel destinations and activities. 58% are drawn to iconic locations featured on screen, while 57% wish to immerse in the culture depicted. Social media influences 66% of Indian travelers, with 76% inspired by friends and family's profiles, and 55% by celebrities. Indians find trip planning stressful (42%) but seek to simplify by booking flights (62%), activities (47%), and special dining (50%) along with accommodation, eager for a stress-free experience. Santosh Kumar from Booking.com highlights their platform's role in streamlining travel planning.
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  • 3 min

AI per la pianificazione dei viaggi: i nostri consigli

📱 AI generativa is transforming travel planning, offering recommendations on accommodations, dining, and attractions. However, AI tools have limitations; they reprocess web text without firsthand experience. Chatbots excel at answering complex queries, such as activities for kids on a budget, providing detailed responses based on online information. AI can inspire with unique suggestions, but users should beware of "hallucinations" or errors in the output. It's crucial to cross-check with reliable sources like Google Maps and TripAdvisor before setting out on a journey, ensuring up-to-date and firsthand information.
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  • 3 min

Booking vede rallentare la crescita delle notti prenotate durante l’estate

📌 Booking Holdings, previously known as Priceline Group, predicted in 2014 a deceleration in room night growth from 29% in Q2. A decade later, in Q2 2023, room night growth slowed to 7% from 9% in Q1, with a further slow to 3-5% expected in Q3. The average daily rates also dropped in Q2, influenced by room night growth in Asia. CEO Glenn Fogel notes a moderation in booking windows and market growth in Europe as factors. The company's stock fell over 5% post-market trading. Despite this, Booking Holdings' net income rose 18% to $1.5 billion on revenues of $5.9 billion, up 7%. Their alternative accommodations list grew by 11% year-over-year to 7.8 million in Q2, with the short-term rental business now over two-thirds the size of Airbnb. Direct bookings account for over 60% of total bookings, and social media marketing investments have increased due to attractive ROI.
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  • 3 min

Passion Travel: il nuovo paradigma dei viaggi

🌍 In the past five years, travel habits transformed dramatically due to socio-cultural and health conditions, including the Covid-19 pandemic. Thrillist's survey with Vox Media and The Circus of 2,000 Americans aged 18-75 revealed Gen Z is reshaping tourism. 76% of Gen Z and Millennials believe travel defines them, and 88% consider travel crucial for personal growth. Moreover, 89% of Gen Z and 87% of Millennials prioritize travel financially, with 84% preferring off-the-beaten-path destinations. 77% of younger generations plan travel based on personal interests rather than destinations, with 63% organizing activities before booking flights. This shift towards passion travel signals a new era of journeys centered on self-discovery.
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Booking.com for Business: i numeri della divisione di viaggi d’affari

📋 Booking.com for Business saw a 65% increase in completed stay nights, reaching 2.5 million in the fiscal year 2024 ending March 31st, according to Serko's annual report. Despite this growth, the platform's completed nights are less than 1% of Booking Holdings' overall nights, which generated over $20 billion in revenue in 2023. Booking.com for Business's active corporate clients grew 10% in fiscal 2024 to 172,000. Serko's revenues, mainly hotel commissions, grew by 4% in fiscal 2024, with an average revenue of €10.09 ($11) per completed stay night in the first half and €9.38 ($10.22) in the second half. A 5-year renewed partnership with Booking.com was announced in April 2024. The future of Booking.com's exclusive partnership with CWT, which is being acquired by American Express Global Business Travel, remains uncertain.
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