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Elisa DAgostino

34 posts
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  • 5 min

L’ascesa dell’Everything Traveller: i travel trends 2025 secondo Siteminder

🌍 In 2025, 72% of travelers plan to go abroad, with Japan as the top destination (13%), followed by the USA (9.5%) and France (9%). Online research for hotels will begin with search engines for 36%, a 10% rise from 2024. OTA bookings will increase by 3% to 42%, while direct bookings decline by 1% to 27%. Standard rooms are preferred by 46%, loyalty programs influence 24% of travelers, and 92% will invest equal or more in accommodations. Event-driven travel grows, with 65% more inclined to travel for events, and 70% willing to pay extra for eco-friendly stays. Smart working during trips will be considered by 41%, and pet-friendly services are important for 46% of travelers. AI divides opinions; 12% support AI managing entire hotel operations. SiteMinder’s report is based on data from 12,000 travelers across 14 countries.
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  • 4 min

AI per hotel: sfide, rischi ed opportunità illimitate

💻 AI agents, tested in the USA, pose both challenges and opportunities for independent hoteliers, threatening to erode their power in favor of travel giants. Experts suggest AI can automate tasks, personalize experiences, and potentially shift distribution models away from OTAs, offering direct booking advantages. However, hotels need to adapt their digital strategies and develop AI-optimized content to remain competitive. Slow tech adoption and outdated infrastructures could hinder hotels, while OTAs invest heavily in AI to maintain dominance.
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  • 3 min

Promo e servizi romantici: fai innamorare i tuoi ospiti al primo click

💎 Grand Hotel Adriatico offers a Valentine's Day package in Florence with a romantic room, breakfast, chocolates, Prosecco, and piano bar aperitif, plus massage discounts. Hotel Nasco in Milan provides a 10% discount, breakfast in bed, and potential free upgrades. Minos Palace features luxury suites with private pools, and Shivas Galaxy Hotel promotes with a GIF countdown, 50% discounts, and free meal upgrades. Hotel Viest in Vicenza has a wellness-focused package with a Relax double room, SPA access, and couple's Thai massage. These strategies aim to increase direct bookings and enhance the romantic holiday experience.
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  • 3 min

Top travel trends 2025: low-cost, premium, online, personalizzazione

✈️ In 2025, the travel sector is shaped by low-cost evolution, premiumisation, online travel, apps, and personalization, as per GlobalData's "Key Themes in Travel & Tourism 2025" report. The travel landscape will differ from 2019 with AI, cybersecurity, and ESG 2.0 being significant. Digital presence and data collection for one-to-one personalization are essential for competitiveness. Online travel platforms and apps offer comprehensive services and use algorithms and AI for personalized recommendations. Low-cost and premium offerings coexist, satisfying different consumer segments and influencing industry standards.
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