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Elisa Barbini

45 posts
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  • 3 min

OTA o Vendita Diretta? Come Bilanciare la Tua Strategia di Distribuzione

🏨 OTA (Online Travel Agencies) like Booking.com and Expedia play a critical role for hotels by providing immediate visibility and increased bookings but charge high commissions up to 35%. Direct sales offer higher profit margins, tariff management freedom, and direct customer relationships without commissions. Balancing OTA and direct sales requires a clear strategy, including smart rate parity, optimized hotel websites, digital marketing, and strategic use of OTAs for customer acquisition. A well-calibrated mix can significantly boost profitability and commercial independence for hotels.
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  • 2 min

Performance Max per hotel: come aumentare le prenotazioni dirette

📣 Google's Performance Max for hotels, an AI-based Google Ads campaign, maximizes direct booking opportunities across 7 Google channels: Hotel Ads, Search, Gmail, YouTube, Discover, Display, and Maps. Benefits include more direct bookings, audience expansion, direct customer relationships, and simplified management. Notable results show a +33% increase in bookings, +194% in revenue, +215% in conversion rate, and +120% in value per booking. Source: Nozio Wolf Business Intelligence. Use Performance Max to enhance direct sales with AI-powered ad campaigns visible across all relevant customer journey touchpoints.
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5 Errori da Evitare nella Vendita Diretta

📊 The free Nozio Check Up test helps hotels evaluate the effectiveness of their direct selling strategies. Successful completion leads to a complimentary Guide to Disintermediation offering practical tactics for increasing direct bookings, regaining reservation control, and boosting profits. Results can differentiate a hotel's profit maximization from OTA dependence. Take the test to identify improvement areas for your hotel's direct sales approach.
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Free Webinar | +30% Revenue con Nozio V3R: Il Tuo Nuovo Booking Engine

📖 A free webinar on Tuesday, January 28, will showcase Nozio V3R, a cutting-edge booking engine that has boosted clients' conversion rates by +17%, room nights by +22%, and direct revenue by +30%. Exclusive promos will be offered to participants during the event. Interested parties are encouraged to register to learn how to enhance their direct bookings.
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5 tendenze che ridefiniranno il turismo nel 2025

🏖️ Nozio, with nearly 30 years of experience, offers free consulting to hoteliers for adapting to 2025's top five tourism trends, which include sustainable tourism, artificial intelligence, and personalized human-centric experiences. The success of hotels will hinge on anticipating traveler needs and employing innovative strategies. Hoteliers are urged to request their free consultation now to start 2025 with a winning strategy.
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  • 2 min

The Best of Nozio Blog 2024: i 10 articoli più letti

📈 In 2024, the Nozio Blog was a go-to resource for hoteliers seeking ideas and strategies for growth in hospitality. The blog’s top 10 articles reflected trends and challenges in the industry, including the complexities of hotel distribution and the impact of travel megatrends up to 2025. The most-read article discussed the downsides of OTA programs like Booking Genius and advocated for direct business strategies. The blog invites reader engagement and offers a newsletter for updates on web marketing trends in hospitality for 2025.
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  • 5 min

Come Promuovere un Eco-Hotel: 8 Consigli di Marketing Digitale

🌱 Sustainable tourism is growing, and eco-friendly hotels are becoming a popular choice for travelers. Digital marketing strategies tailored to promote eco-friendly initiatives can increase online visibility and market position. Key tips include creating a website that highlights sustainability, storytelling on social media, targeted search and display advertising campaigns, optimizing Google My Business for eco-hotels, offering eco-sustainable packages, personalizing booking engine offers, and utilizing influencer marketing. These efforts can make an eco-hotel an irresistible destination for eco-conscious travelers.
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