Elisa Barbini

📊 Nel 2026, gli hotel devono combinare strategia e tecnologia per aumentare le vendite dirette e ridurre la dipendenza dalle OTA. Con il metodo Nozio (Analizza → Promuovi → Converti) e 4 strumenti chiave: Business Intelligence, Campagne pubblicitarie, Sito AI-ready e Booking Engine. Il 14 ottobre, Nozio festeggerà il suo 30° anniversario con un rebranding incentrato sull'innovazione. Risultato: più prenotazioni dirette, meno commissioni e margini migliori.

🗽 In summer 2025, Italy anticipates a tourism boom with 65.8 million arrivals and 267 million presences from June to September, surpassing 2024. This includes 30.1 million Italian arrivals (+5.5%) and 35.7 million foreign arrivals (+1.7%). Foreign presences, at 51.6%, will exceed domestic for the first time. Estimated direct tourism spending reaches €39 billion (+0.9%). The average trip spending is €590, with daily expenses of €145 over a 4-night stay. Strategies should focus on enhancing guest experiences.

📈 In 2025, hotels must prioritize personalized customer communication. A Forbes study shows 81% of consumers prefer tailored interactions. Effective segmentation requires dividing customers into homogeneous groups based on booking data, preferences, and online interactions. This strategy enhances loyalty, intelligent upselling, and reduces OTA dependency. Key segmentation factors include stay dates, country of origin, tariff codes, room types, and booking channels. These insights drive targeted offers, improving customer value and conversion rates.