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Daniela Ferrando

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  • 3 min

7 spunti per coinvolgere gli ospiti nell’esperienza del vino.

🍷 In 2025, innovative wine experiences are reshaping the industry. BE.COME Event, a B2B format, merges wine with finance for intergenerational engagement. Cristina Mercuri's profiling uses sensory recognition, while Alberto Massucco’s identity-driven tasting happens in Castellamonte. Ripa della Volta in Verona offers bio-focused cartographic journeys. Milan's EustachiORA explores wines locally, and Palazzo Besta in Teglio presents a winecultural olfactorium. Nello Gatti, 2024 Vinoinfluencers World Awards winner, introduces wine fiction through interactive performances and events.
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Quell’idea di “fatto per te”.

🍽 Chef Giuseppe D'Errico at La Madernassa creates a unique yakitori-style ventresca dish for the author, with a mix of spices, orange, cardamom, and dashi broth, served unexpectedly at the table. Designer Frenz Cuttica crafts one-of-a-kind ceramic centerpieces, each with a unique theme to connect diners. At Villa Sparina, a personalized message reflects the guest's preferences, with chef Graziano Caccioppoli's cuisine blending Campania and Piemonte. Lac Salin SPA & Mountain Resort in Livigno features an Apotheke where Valentina concocts bespoke base creams for treatments, using high-quality plant cosmetics. These experiences underscore personalized hospitality and cuisine, communicated with a personal touch.
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