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Claudia Martin

8 posts
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  • 3 min

L’hotel digitale: quando la tecnologia crea valore

💻 Molti hotel hanno investito in tecnologia, ma senza strategia non genera valore. Un ecosistema digitale integrato riduce gli errori e migliora l'efficienza. L'automazione alberghiera è efficace solo con supervisione umana. Importanza di partner tecnologici esperti per un ecosistema coerente e aggiornamenti normativi. L'albergatore diventa un regista digitale, coordinando tecnologia, sistema e persone per migliorare l'esperienza degli ospiti, l'efficienza e la competitività dell'hotel.
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  • 3 min

Aumentare le prenotazioni di un hotel in bassa stagione

🏨 Nel 2025, gli hotel affrontano sfide di bassa stagione con calo delle occupazioni e ricavi. 📉 Ottimizzare le prenotazioni tramite strategie digitali e soluzioni tecnologiche è cruciale. I dati storici aiutano a identificare tassi di occupazione, segmenti attivi e canali efficaci. Tariffe dinamiche, pacchetti personalizzati e analisi predittive migliorano i ricavi. La fidelizzazione si rafforza con programmi fedeltà e offerte personalizzate. Marketing digitale e partnership locali sono fondamentali per attrarre ospiti tutto l'anno.
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Cos’è un CRS alberghiero e perché è fondamentale per gli hotel

💵 **CRS hotel software** centralizes bookings from OTA, official websites, travel agencies, and direct channels, optimizing room occupancy and reducing OTA commissions. Integration with PMS and RMS enhances efficiency and revenue. Key features include centralized booking, dynamic pricing, automation, and advanced reporting. Choosing a CRS depends on compatibility, user-friendly interface, flexibility, and technical support. Future trends include AI, automation, and sustainability. Investing in a CRS enhances direct bookings, channel distribution, and guest experience.
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  • 4 min

L’evoluzione del Revenue Management nel settore alberghiero

🏨 In the competitive hotel management market, dynamic pricing and data-driven strategies have surpassed traditional seasonal rates, with Revenue Management Systems (RMS) analyzing real-time data to update pricing strategies. RMS utilize AI and machine learning to anticipate booking trends and optimize prices, becoming especially crucial for the Italian tourism industry, which is expecting a domestic tourism surge in summer 2025. RMS are no longer an option but a strategic necessity for sizeable as well as small and medium-sized hotels, empowering them to maximize revenue and stay competitive.
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  • 4 min

CRM, Marketing Automation e PMS: L’integrazione che fa crescere il tuo Hotel

📢 CRM and Marketing Automation integration enhances guest management, increases bookings, automates repetitive tasks, improves communication, and optimizes revenue for hoteliers. Integrating with a Property Management System (PMS) centralizes guest information, streamlining operations and personalizing experiences. Monitoring KPIs like campaign engagement, conversion rates, retention rates, and Customer Lifetime Value (CLV) is crucial for assessing the effectiveness of these integrated systems in the competitive hospitality industry.
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Come sfruttare i KPI per hotel per migliorare la gestione alberghiera

🏨 Technology is revolutionizing the hotel industry by optimizing operations and enhancing guest experiences. Key Performance Indicators (KPIs) are essential for monitoring hotel management and maximizing revenue. KPIs like Occupancy Rate (OR), Average Length of Stay (ALOS), Cancellation Rate (CR), Average Daily Rate (ADR), Revenue per Available Room (RevPAR), Gross Operating Profit per Available Room (GOPPAR), Market Penetration Index (MPI), Revenue Generation Index (RGI), Average Rate Index (ARI), Cost per Available Room (CostPAR), Cost per Occupied Room (CPOR), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Guest Satisfaction Score (GSS), Net Promoter Score (NPS), Energy Consumption per Available Room, and Waste per Occupied Room are critical for various strategic areas such as operational management, financial performance, market competitiveness, cost control, customer satisfaction, and environmental impact. Monitoring these KPIs consistently can improve profitability, identify and correct operational inefficiencies, and maintain a competitive edge by evolving offerings to meet market demands.
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Gestionali alberghieri: le terminologie che ogni albergatore dovrebbe conoscere

🏨 Hotel management technologies such as PMS, CRM, RMS, CRS, OTA, and BI have become essential for optimizing operations, improving guest experiences, and increasing revenue. PMS automates daily tasks and centralizes bookings, while CRS manages reservations across various channels to prevent overbooking. Modern RMS uses AI to predict demand and adjust prices. CRM enhances customer relationships by personalizing experiences. BI analyzes operational data for strategic decisions. These systems improve efficiency, reduce errors, and increase profitability, making them crucial for competitive hotel management.
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