Booking: si è tornati a prenotare tramite OTA
🏨 In 2023, dependency on online travel agencies (OTAs) for hotels increased to 29.1%, up from 19.3% in 2013. Booking.com dominates with a 71% share of OTA hotel sales in Europe, an 11% increase since 2013. Expedia and HRS trail with 14.4% and 16.6% shares respectively. Small hotels with under 20 rooms are particularly affected, with 27% distributing 30-49% of their rooms through OTAs, and another 27% selling more than half. Direct bookings peaked in 2021 at 59.7%, but fell to 55% in 2023.
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