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Alessandra Favaretto

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Junior Family Hotel & Apartments (Cavallino-Treporti)

📦 Junior Family Hotel & Apartments, located in Cavallino Treporti (VE), partnered with Nozio for over 20 years. In 2024, the family-run hotel with three generations of history achieved significant growth: direct sales increased by 32%, direct bookings from their official website by 25%, website conversion rate by 38%, and sales from advertising by 31%. Direct sales accounted for 82% of total sales, while OTA sales decreased by 10%. They utilized Nozio's advanced digital marketing, visibility optimization, and efficient booking management to boost direct channel profitability and reduce OTA dependency.
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Infografica “Nozio Insights” del IV° Trimestre 2024

📈 In Q4 of 2024, hotel official sites saw a stable traffic trend with a +2% increase in total sessions compared to 2023. Advertising campaigns yielded a +10% ROI increase, despite a 5% rise in cost per click (CPC). Video content and exclusive offers improved conversion rates. Notably, Nozio.com's direct booking portal surged by +15% in bookings, benefiting from enhanced user experience and targeted promotions. These insights underscore the effectiveness of tailored digital advertising and content strategies in a competitive market.
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ITLab 2025

📅 ITLab 2025, the intensive training course for hospitality managers, will be held on January 21 and 22, 2025 at the Hotel Ramada in Naples. The third edition features 16 hours of classroom or live streaming sessions. Domenico De Vanna, CEO of DDV Business Management, initiated the project, which saw success since its first edition in 2023. Nozio will have a desk and CEO Massimo Trovò will speak on AI in hotel marketing at 15:50 on January 21.
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Infografica “Nozio Insights” del III° Trimestre 2024

💸 From July to September 2024, direct bookings saw a 6% increase over Q3 2023, with revenue from those bookings up by 5%; ADR remained stable. The United States remained the top country of origin, followed by domestic and key European markets (Germany, UK, France), with American bookings made 87 days in advance on average, down from 94 days. Advertising traffic grew by 25% from 2023, with Digital Advertising revenue up 26%, representing 36% of total direct sales. Online advertising ROI was consistent at 8x, reaching 13x when including offline contacts. Google Ads dominated with a 53% sales distribution share, Price Advertising (Metasearch) at 36%, and Bing Microsoft Ads at 6%.
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Nozio Local Heroes – Aparthotel Duomo & AHD Rooms (Milano)

🏠 In Milan, AHD Rooms and Aparthotel Duomo partnered with Nozio, boosting direct bookings and reducing OTA dependence. Beginning in 2004 with Nozio and expanding since 2014, AHD Rooms now includes five luxury apartments, a private spa suite, two junior suites, and hotel rooms, catering to luxury seekers and business travelers alike, aiming for direct client-hotel relationships. Download the case study to replicate their success.
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Certificazioni ambientali per Hotel: un investimento per il futuro e la sostenibilità

🏕 Environmental certifications are becoming critical in the hospitality industry, providing hotels with credibility and transparency, leading to significant savings and attracting eco-conscious customers. Well-known certifications include Green Key, EU Ecolabel, and LEED. To obtain these, hotels must conduct a detailed analysis, choose the right certification, and involve all staff in sustainable practices. Investment costs are often offset by operational efficiencies, and the certification timeline varies from a few months to over a year, requiring ongoing commitment. Effective communication strategies are crucial to promote a certified green hotel, enhancing its reputation and attracting sustainable tourism.
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  • 5 min

Digital Advertising per Hotel: supera i limiti dei Budget Fissi

📣 Paid campaigns can account for 30-50% of official site bookings, with higher profit margins compared to OTA channels. Fixed budgets limit market expansion, reaction to demand changes, and campaign optimization, potentially leading to lost bookings and higher acquisition costs. A flexible budget approach allows hotels to adapt quickly, maximize campaign performance, and innovate in marketing strategies, thus enhancing direct sales channels and overall hotel growth. Adopting digital marketing as a strategic investment rather than an expense is key for higher returns and sustained growth.
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Fidelizzare per vincere: il potere dei programmi fedeltà oltre il Net ADR

💸 Loyalty programs in the hotel industry lead to a 19% lower cancellation rate, 51% earlier cancellations, 86% fewer no-shows, and 13% earlier bookings among members compared to non-members. Members stay 10% longer and book 8% more rooms per reservation. Nozio.com, launched in 2006, offers a membership at €44/month, helping hotels to increase direct bookings. In the first seven months of 2024, Nozio's promo code #NOZIO surpassed the total 2023 bookings and revenue, emphasizing the value of customer loyalty.
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5 step per misurare le performance del Canale Diretto

📊 Utilize spreadsheets to organize and calculate the percentage each sales channel contributes to the hotel's subtotal revenue. Track two key performance indicators (KPIs): direct revenue as a percentage of total hotel revenue, and direct revenue as a percentage of exclusively online channels. Regular updates on these KPIs help monitor direct channel performance over time. Strategies to improve position include enhancing website design, online booking experience, marketing strategies, loyalty programs, revenue management, and customer communication. Conversely, lower OTA rates, unanalyzed loyalty program participation, unmanaged contracts with tour operators, downgrading reservation systems, and halted digital marketing investments can harm direct sales. A second KPI, "direct channel revenue as a percentage of online revenue," completes the performance analysis, requiring only a simple spreadsheet and monthly calculations.
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