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Alberto Vita

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  • 3 min

Rebranding per Minor Hotels, che punta ad aprire 300 nuovi hotel

🏨 Minor Hotels is expanding its masterbrand to include at least two new soft brands by the end of the year and around 300 new properties by the end of 2027. Following the acquisition of NH Hotel Group in 2018, now known as Minor Hotels Europe & Americas, the company's global presence has tripled. Minor Hotels aims to consolidate its 8 brands—Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli—into one app and one website, allowing guests to book over 560 properties. Their loyalty program will be rebranded to Minor Discovery, offering $100 in Discovery Dollars to new members after two stays. Minor PRO, a new B2B program, will be introduced. Minor Hotels was founded in 1978 and now operates over 560 facilities in 58 countries.
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Londra, Istanbul e Dublino: le città con più camere d’albergo in apertura in Europa

🏨 London, Istanbul, and Dublin lead European cities in new hotel room openings in 2025, with London adding more than 5,600 rooms, Istanbul 3,920, and Dublin just under 3,200. Overall, Europe will see nearly 107,000 new rooms this year, including those opened early in 2025. CoStar reports a total of about 171,000 rooms under construction, 86,000 in final planning, and 163,000 in initial planning stages.
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