5stelle

💾 Online hotel bookings via the Internet account for 45.1%, with direct bookings at 50.9% thanks to increased use of Booking Engines. OTA bookings represent roughly 29%, with small hotels (less than 20 rooms) relying heavily on OTAs, reaching 30-49% of bookings for 27% of such hotels, and over 50% for another 27%. In Italy, OTA bookings grew by 1 percentage point compared to 4.3 for direct bookings. Some hotels depend on OTAs for more than 50% of bookings, and nearly a quarter have a low OTA dependency (under 10%). Hoteliers criticize OTAs for high commissions, monopoly tactics, lack of control and transparency, and revenue loss.